“Music has always been a method of therapy for so many people. I want to get back to inspiring people through my music. We try to stay relevant by putting out relatable music. Music that works its way into the soul of a person can’t die.”
Check out the interview with Yeah Boi Music Group exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Yeah Boi Music Group: Yeah Boi Music Group, LLC, began with a group of soldiers. We were stationed in Camp Humphreys, South Korea in 2013. We noticed that one of the things we all had in common was our love for music. We didn’t all stay together but two of the people who remained were Je Hall and J.F.D., who would later become SoJu.
I’d been creating and recording music since ’99 and met Rita in 2005 who would become my partner much later. She’d been singing and writing songs since she was able to talk and write. She became an influential part of YBMG in terms of her ability to piece together a song and generate a melody that feels good. With my knowledge of systems and engineering, and my love for making beats, we created something great.
What are some of the creative ways you use to promote your music?
Promoting music is not easy. Some of the ways we’ve found to be the best for promoting music is YouTube, Facebook, TuneCore, and internet radio stations. Some of the most creative ways are merchandise marketing. We’ve started printing our brand on t-shirts, sweatshirts, and hats to get people asking about the movement. We hand out business cards and take email addresses to send out blasts. Promotion is hard work unless you pay someone else to do it.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Two of the biggest challenges for branding ourselves in the industry are the mounds of competition in hip hop and society’s attraction to nonsense music. Music has always been a method of therapy for so many people. I want to get back to inspiring people through my music. We try to stay relevant by putting out relatable music. Music that works its way into the soul of a person can’t die.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
As a soldier I travel from place to place. I feel like I’ve had a home everywhere at some point. I am originally from New Jersey. It doesn’t get the props it should and it’s often looked over for New York. The music in Jersey is very similar to the music in New York.
I have to be honest, I’m digging the conscious messages that are starting to surface in hip hop. I like music that will make you think or educate you. What I don’t like is there aren’t as many people absorbing the message. The demographic it reaches is usually high school age and early twenties.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
I honestly feel like there’s a wave that’s trying to kill quality hip hop. Do I think it will die? No. Hip hop is. It’s as simple as that. I think artists are just having fun right now, but it’s important to come back to reality. We have to spend more time talking about what is. There’s too much music out there talking about what isn’t.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Persistence is key. You have to grind on top of your grind. You have to do the footwork. It’s important to maintain relationships as well. You never know who’s who, but more importantly people will always remember how you treat them. You want people to support you and if you make an effort to make others feel good, you have a supporter for life.
What inspires you to write your next song?
My music is created based off of how I feel. Everyone on the team writes his/her own music. They do it based off of what the track feels like or how their day has gone. Sometimes the music is based off of what we feel society needs to hear. There may be a movement we support or something we disagree with. We put it in our music. Music therapy.
What are the steps you take to make a song?
Step one is the drive. Step two is the vibe. The first line is always the hardest. Once you’ve come up with a concept and feel, you get to that first line. Once it’s down on the paper, the rest just flows.
What do you think makes a great song?
A great hook and a melody line make a great song, but one thing most people don’t think about is the format. It’s important to refresh the person’s ears from time to time in a song. Variety is important. Everyone loves something new.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official Website: www.yeahboimusicgroup.com
Amazon: A.W.O.L – Another Way of Living
YouTube: Yeah Boi Music Group