“I don’t have a standard when I make songs. It’s kind of just fluid. I go with the feel of the track. Sometimes it’s the hook first, other times it’s the verse first. Sometimes I have a verse or so pre written and then the right beat finally comes along that captures the energy or feel I was looking for.”
Check out the interview with YBC Tha NeRd exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
YBC Tha NeRd: It started back in grammar school when I actually started writing my own music. My brother introduced me to my current engineer a few years ago. Since then it has just been going to shows and talking to fellow artist, looking for performance slots and open mics.
What are some of the creative ways you use to promote your music?
I do a lot of online marketing. Lots of Facebook, Twitter, and Instagram. I also use an app called Crowdfire to send out auto tweets through my account. Also talking to coworkers, my Uber drivers, anyone that will listen. I always make sure I have some type of flyer or card to hand out now.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Booking shows is pretty hard in the hip hop genre due to the negative stigma attached to it. I talk to other local artists and I use Facebook a lot to find events and open mics. If it’s a preset event I try to get in contact with the promoter or the talent buyer to book future shows.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
The music scene in Chicago is pretty dope. EDM, hip hop, rock it’s all here. Multiple great venues here. I love that it’s so eclectic and you can get a mixture of genres in one show.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
I honestly don’t know, but I know it will hinge on how technology moves because if you look at the scene now labels are almost overshadowed by the power of the internet to connect artists directly with fans.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Grind and network. There needs to be a balance of online presence and face to face. Talk to other artists, talk to the venue managers and talent buyers. Get cards and emails. Stay writing and recording. I had to learn that one the hard way.
What inspires you to write your next song?
Lots of different things inspire my writing. TV shows I watch like Dexter, House of Lies, Agents of Shield. Anime such as Naruto, Bleach, One Punch Man. Even video games I play like Fallout 4 and Gears of War. Also just overall life, Picasso’s art, Da Vinci, Egyptian history, Greek mythology, and of course beautiful women.
What are the steps you take to make a song?
I don’t have a standard when I make songs. It’s kind of just fluid. I go with the feel of the track. Sometimes it’s the hook first, other times it’s the verse first. Sometimes I have a verse or so pre written and then the right beat finally comes along that captures the energy or feel I was looking for.
What do you think makes a great song?
To me a great song is a combination of energy, content, and passion. The energy put into the song should be felt when listening to it. And a great song always has a point or direction it wants to take you.
Where can we connect with you? Can you give us your social media links and where we can contact you?