“The biggest challenge is getting heard by new listeners … We’ve been working to find places that our music hasn’t been before and really pushing those outlets.”
Check out the interview with Wisco Kidz exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Wisco Kidz: We met in high school playing football and abandoned our football aspirations for music. We started out featuring in each other’s songs and then collaborating once in a while. We moved our music recording into Kyrie’s mom’s basement and recorded The Wake Up in 2011. Our first collaborative mixtape Wisco Kidz dropped in 2013 and that’s when things started to feel real.
What are some of the creative ways you use to promote your music?
Part of building a brand in an untapped market is that the day-one fans are always asking about new music, and when we drop a new song they are the first to share it with their friends. So part of it is just through word of mouth and part of that is reaching out to blogs, magazines, and promoters.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The biggest challenge is getting heard by new listeners. It’s easy to push music to people that are keeping up with your every move, but in music today there are so many artists that you can’t just make a great song and expect to blow up. We’ve been working to find places that our music hasn’t been before and really pushing those outlets.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
The music scene in Green Bay is slow. There isn’t a market for hip hop artists in the area. It can sometimes be frustrating dealing with an audience that isn’t used to the culture of hip hop. We’ve been able to sort of pioneer the culture of music in the area and be the face of hip hop while finding new ways to innovate and be successful in music.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Streaming is huge. People love free music and streaming companies are finding new ways to make sure that artists are getting paid. We think it’s gonna stay this way for a while. We think that the lyrically-good music will eventually return and the best way for artists to be a part of it is to be themselves.
What advice can you give to other upcoming artists and musicians trying to achieve success?
For upcoming artists you just have to be consistent because there are so many other artists out there. You have to remind your audience why they should listen to you. Most importantly you’ve gotta stay true to yourself. No matter what. Not everyone is going to love your music, so don’t change who you are.
What inspires you to write your next song?
We’re inspired by everyday life. We try to include elements from some of the greats that inspired us to get into music like Jay-Z, Lil Wayne, Eminem, and 50 Cent. We’re so thankful for the chance to make music for a living and we just love doing it. The excitement that we get from inspiring others through our music is what really drives us.
What are the steps you take to make a song?
When we make a song, we find a beat that we like. It’s gotta match what we’re feeling. Then we write a hook to match the vibe of the song, and then we’ll write the verses. Every song has a slightly different process to it.
What do you think makes a great song?
The greatest songs are all about content. When the verses are at the same level as the hooks, that’s when a song is really great. The hooks have to be good because the hook is the meaning of the song. Typically this is what people remember about a song. Once you’ve got a meaning, the verses allow you to explain what your idea is.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official website: www.wiscokidz.com
Twitter: @RealWiscoKidz | @wiscokyrie | @y_dreadz
Instagram: @wiscokidz | @wiscokyrie | @wiscoyd