“This is a business. You should only get into if you love music. If that is the case, then bring out what is inside of you. Try to be known as the one and only.”
Check out the interview with Whitfield Batson exclusively on Skilly Magazine Online.
SKILLY: Tell us where this all began. What is your history in the music scene?
W.B: I started writing songs at a very early age. As a young man, I thought of fitting to become certified in Audio Engineering and Video Production. My love for music drew me into music management when I took on The Undivided Roots Band in 1984. Under my management, the band released their fit chart-topping album “Ultimate Experience” in 1985 and offloaded a number of reggae hit singles: Party Nite, Rock Dis Ya Music and Nature of Love to name a few. Their efforts were conclusively recognized by those in the reggae music industry, as a result, in 1988, they were voted for the first time Best Reggae Group at the British Reggae Industry Awards. As interest in the Band’s live performances continued to grow, so did the interest in the band’s recordings, resulting in a contract singing with Mango/Island Records in 1990.
What are the best ways to promote yourself as an artist? Any tips you can give us?
The music business has changed immensely over the past 20 years. One of the great things that has emerged is the use of the internet where independent artist can now promote their music almost anywhere in the world.
What do you ultimately want to become in your career?
My plans for the future is to perfect my production skills and work with other artists.
What is the hardest thing about being in the music business?
One of the hardest things about being in the music business for me has been getting my music to a massive audience.
What is it like in your city? What is the music scene like, and how is it like living there overall?
I was born in the United Kingdom but now reside in the beautiful Island Barbados. In modern Barbados, you’ll find lovers of all types of music but the most popular styles are Soca, Spouge, Reggae and Contemporary Folk. This can prove somewhat challenging for artists like me who specialize in producing Soul/R&B and Reggae especially during Carnival time (Crop Over) as the airwaves are dominated by the sounds of Soca.
What are some of the advice you can give and share with other artists who are still trying to come up?
This is a business, you should only get into if you love music. If that is the case then bring out what is inside of you. Try to be know as the one and only.
What is the best thing that’s ever happened in your career?
My songs are now being playlisted on many radio stations in the UK and beyond so I guess the best is yet to come.
What is your inspiration?
I am inspired by many things including events that take place in my personal life. In my productions, I tend to reflect on the positive.
Do you feel anyone can be successful now in today’s world of music?
The same thing that applies to other businesses can be said about today’s world of music. If you produce a good product and you are prepared to work hard you will see results.
Where can we find you on social media?