“Make sure you’re investing into yourself and not into someone else’s pockets.”
Check out the interview with Swish Styles exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Swish Styles: This is a very funny question because I grew up to rock and dance. I didn’t find hip hop until 14 and never started as an artist until 19 when I realized one drunk night I could actually freestyle without putting pen to pad. Since then I’ve tried to grow myself in every aspect to be independent. Now I am a lyricist, producer, promoter, booking agent, and soon to be videographer.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Make sure you’re investing into yourself and not into someone else’s pockets. The music Industry is 5% fun and 95% business. So teach yourself as much as possible and know your business.
What are some of the hardest challenges and tasks in your position?
Getting my music into the right hands as a Canadian artist. Not giving up on my career as a musician between health concerns, snakes in the industry, and financial losses. I’ve probably lost close to $20,000 between being an artist and being a promoter
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Social media marketing. I find a lot of artists struggle to see the difference between buying views and investing in their marketing.
Tell us about your city. How are the artists and the fans?
Niagara Falls and St. Catharines. We have a lot of very talented artists in a lot more genres than hip hop; shout out to my boys in Choom Gang and the homie Jakob Bell. As for the fans, were starting to bring them around; these kids want the clubs but sadly the clubs don’t want hip hop.
Where do you see yourself a year from today?
5 to 6 digits on most social media with a couple more dope features and a full album finally finished. Business plans are key to success.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
Michael Jackson and Kanye West are probably two of my biggest influences in general music. I’ve always been on the melody more than lyrics, but these two men always had a way of combining the two to my liking. Jay Z is another man, his business aspects are what I aspire to accomplish in my personal life.
How do you feel about the music coming out today? Do you like it?
I’m finding stuff here and there. I like the new Migos album and Lil Uzi Vert is definitely on one. This trap music needs to evolve, it’s getting to repetitive.
Where can we contact you and find you online?
Facebook: Swish Styles
Twitter: @Swish Styles
Instagram: @Swish Styles