“It’s all independent, every man for himself, and whomever hustles the hardest wins.”
Check out the interview with Renz Julian exclusively on Skilly Magazine Online.
Skilly: Tell us where this all began. What is your history in the music scene?
Renz Julian: I started the record label Field of Dreamz Ent. in Oakland, California in 2006. Since then I’ve released numerous mixtapes and street albums, gotten FM radio and video airplay worldwide. I’ve worked with artists such as E-40, Twista, Keak Da Sneak, and The Jacka (RIP) to name a few.
What are the best ways to promote yourself as an artist? Any tips you can give us?
Word of mouth in the streets. When you get out and promote hand to hand with the singles/flyers people will recognize your grind and respect it. I now have my own radio station Renz 510 Radio with DJ Haki officially on the Tunein app and at 510radio.com where we play west coast hip hop and r&b.
What do you ultimately want to become in your career?
I come from the struggle of being on my own at an early age, affected by drugs and violence in the East Bay area of California. Yet I became a successful business man and entrepreneur. I just want to be respected as a real artist with real game and wisdom that anyone can learn from and appreciate if they listen to the lyrics.
What is the hardest thing about being in the music business?
The music industry is the same as life in the area I’m from. Once you start progressing people start trying to bring you down. There’s a lot of jealousy, hate, and unoriginality in the music game. My advice is to do for self and invest in yourself. Don’t associate with frauds, keep a small circle of loyal real ones and build from there.
What is it like in your city? What is the music scene like, and how is it like living there overall?
In Oakland and east bay cities like Richmond, Pittsburg, and Antioch have a lot of broken homes affected by drugs and violence. The music industry out here lacks any real structure or leadership, there are no major labels here. It’s all independent, every man for himself, and whomever hustles the hardest wins.
What are some of advice you can give and share to other artists who are still trying to come up?
I would tell any artist on the come up to just be themselves, don’t follow trends, and keep more than one hustle going on. Don’t be afraid to create your own lane.
What is the best thing that’s ever happened in your career?
I would say when I signed a movie deal with A&A Entertainment for my documentary Thug Scholarship. When I saw they had my movie poster up at the Cannes Film Festival in France where it was showing, I felt like my story and my talents are finally getting appreciated.
What is your inspiration?
Musically I’m still inspired by the greats like 2pac, Biggie, Nas, Nate Dog, and Jodeci. Not a lot of the new music out there now moves me to write. I gotta listen to older stuff to inspire my creativity.
Do you feel anyone can be successful now in today’s world of music?
It depends on what your idea of success is. My idea of success is to be able to provide for my family as an independent business man. I feel the music business is rigged and we are being force fed by these major corporations to hear what they want us to hear, and buy what they want us to buy.