“Virtual reality is a new technology that’s associated with gaming, but I think that within maybe 10 years artists will be using VR regularly to distribute music.”
Check out the interview with Otim exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Otim: I’ve always appreciated music, but I didn’t think I was talented. I can’t rap, sing, or dance and I thought those were the only talents you needed until I discovered music production was a thing. My older brother has been a DJ for years and I’d always see him making beats on FL Studio, but I always thought the software looked a bit complicated to use then I turned 19 and just installed it on my computer and eventually figured it out
What are some of the creative ways you use to promote your music?
Right now it’s just through social media.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Currently I think one of my greatest challenges is getting the exposure. I haven’t really worked with any vocalists, singers, or rappers. I’ve only made beats with a few fellow producers. Once I start to work with people and my name begins to circulate, exposure will be less of an issue. I’m at the point of perfecting my craft, I’ve been doing this for 4 years now.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
London is a cultural melting pot, there’s influences from almost every genre. I guess what I like about the scene is the diversity. Londoners tend to be harder to please in terms of music, people show a lot more love outside London.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Virtual reality is a new technology that’s associated with gaming, but I think that within maybe 10 years artists will be using VR regularly to distribute music. It’s already happening, I watched Childish Gambino’s vid for his song “Me and Your Mama” the other day on YouTube that puts the viewer in the audience while he performs.
What advice can you give to other upcoming artists and musicians trying to achieve success?
I’m still an upcoming producer, but I’d say the most important thing is to stay focused, network, and have fun. You should enjoy the journey.
What inspires you to write your next song?
Literally anything can inspire me, but weirdly enough I find that when I’m in the bathroom/shower ideas flow easier. I think that’s down to the acoustics in the room.
What are the steps you take to make a song?
Whenever I make a beat I like to take my time. One day I could lay down an idea then the next time I come back to it I sort out the arrangement and mixing and add any other ideas. Usually if it’s an r&b/hip hop kinda sound it takes me three days, but that can vary with each song.
What do you think makes a great song?
Something that’s timeless. If you can play it 20 years from now and it still makes you feel how you’re currently feeling it’s a great song.