“… it’s really just a matter of building real, meaningful relationships with people. That’s what people are attracted to.”
Check out the interview with Northern Shakedown exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Northern Shakedown: The band is made up of two pairs of brothers, but we all became friends at church when we were kids. Ben and I (Tyler) are brothers, and so are Jabreel and Solomon. We started hanging out about 15 years ago and all played music in the church band at various points, but it wasn’t until 2013 that we started this project. Over the past year we’ve been working with an amazing local producer on a new EP called Vibrations. We’re really proud of it and our sound definitely matured a lot during the process, so check it out when it’s released this August.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
You’ve gotta be in it for the long haul. This business, if you want to make a living at it, is not a cakewalk. If you work hard and stay humble it can be extremely fulfilling.
What are some of the hardest challenges and tasks in your position?
Networking and making the right connections to enhance our career. It can be hard to find time to get out and meet people while working on your craft, especially in the beginning with a day job. You’ve gotta get out and connect with like-minded people.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Again, getting out and meeting people has been the most effective way to spread the word. Connect with your local scene and reach out to some other artists outside your city to swap shows or collaborate.
Tell us about your city. How are the artists and the fans?
Seattle’s pretty competitive, musically, but there’s also a lot of support from the community. There are a lot of entertainment options for fans and it can be hard to cut through the noise sometimes, but it’s really just a matter of building real, meaningful relationships with people. That’s what people are attracted to.
Where do you see yourself a year from today?
In a van eating Ramen noodles and touring nationally.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
Wow, too many. Kings of Leon because they’re brothers and come from a similar background. Outkast and Anderson Paak for sure. Incubus, Red Hot Chili Peppers, and Arctic Monkeys as well to list a few.
How do you feel about the music coming out today? Do you like it?
With so much music coming out, it’s hard not to find something to like. We’re always finding new music that we enjoy whether it’s Childish Gambino’s latest album or Mother’s Cake from Austria. The trick is to know where to find it. It’s not via the traditional channels anymore.
Where can we contact you and find you online?
Online at NorthernShakedown.com of course. And there’s always social media. Just search for us on any of the platforms and wherever you get your music.