“I found it difficult to get things done when you’re waiting on others. I used to wait for features from other artists to help me complete certain songs or waiting on certain tracks. Now that I’m much more seasoned I wait for no one and if need be I will complete songs on my own and surround myself with much hungrier people.”
Check out the interview with Lo’Key Tha YG exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Lo’Key Tha YG: I like to be funny at times and say it all started in my mother’s belly since I was born from a woman who was an emcee and still is on special occasions. On a more serious note, I started writing in my early high school years and recorded my first song with my cousin. Now in 2016 I’m set to release a few singles, new visuals, and in early 2017 will drop a new album which is untitled at this point.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
If you decide this is something you want to move forward on proceed to learning the business aspects of it as far as copyright laws and get familiar with organizations such as BMI, ASCAP, SEASAC, and other companies such as Sound Exchange and more.
What are some of the hardest challenges and tasks in your position?
I found it difficult to get things done when you’re waiting on others. I used to wait for features from other artists to help me complete certain songs or waiting on certain tracks. Now that I’m much more seasoned I wait for no one and if need be I will complete songs on my own and surround myself with much hungrier people.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Being that advertising strategies are constantly changing up, it’s really hard to say what method is best. I will say that for me I feel street promotions where you’re actually hands on with the fans and supporters is definitely in the top 5 strategies. The overall key is to invest in yourself and don’t be cheap about it.
Tell us about your city. How are the artists and the fans?
The city I represent is a beautiful city which is Pomona, but for me I’m a defender of the entire west coast. Fans always show me love every time I rock the stage or drop a new project.
Where do you see yourself a year from today?
I see myself rocking the stage at MTV, BET, and several other award shows; doing commercials; and getting my music on video games.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My biggest inspirations are my sons Tre’von, Jordan, and Elijah as well as my supporters and those that are genuinely in my corner. In today’s world I like up to those who continue to push the envelope in positive way.
How do you feel about the music coming out today? Do you like it?
I feel certain artists today are definitely leaving their mark and you have artists who are just in for a minute. I would love to see more artists putting thought into their lyrics outside the ones already doing so.
Where can we contact you and find you online?
You can visit my website www.officiallokeythayg.com to stay updated on shows and new project releases. If you’re looking to contact me for business inquires please be sure to contact my manager Ayana Cobb who can be reached via email email@example.com or visit www.hardknocklifeent.com.