“It is important to remember that you have multiple steps to achieve one goal. Success is not a straight line, it’s a staircase.”
Check out the interview with Kevin Jusma exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Kevin Jusma: I was nine years old and the music scene always interested me. There were a few artists that touched and inspired me. The first time I sang in front of people was at church in Jersey. When I received such a positive reaction from the crowd, it just felt right. Two years later I recorded in my uncle’s apartment in Brownsville for the first time, from then on my love for music flourished.
What are some of the creative ways you use to promote your music?
One of the creative ways got me this opportunity, actually. That being said, I appreciate this experience. I took any opportunity I could find in promoting my music through primarily online resources and such as Instagram, Facebook, YouTube, Soundcloud, etc. as well submitting my music and videos to independent hip hop blogs.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Being unique from the rest of the crowd and developing my own sound with appealing to the audience at the same time. Today’s generation needs an artist that catches their attention immediately. I want to be able to be marketable as well as staying true to my personal taste. Finding that balance is always a challenge.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
My original hometown, New York, is starting to get its buzz back with new upcoming artists. We’re bringing that East Coast flavor back in a new and innovative way. What I don’t appreciate is artists that fabricate this gangster lifestyle that they never really lived because they believe that if you carry around a New Yorker background you need to be a rough cat.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
I believe the internet, streaming, downloading, and anything having to do with online resources is booming. Indie artists now have a wider range of resources to work with. They now have the choice to remain independent or join a label. The future of music gives them the freedom to decide where they want to take their next step.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Don’t doubt your capability. It’s cliché, but do not give up on yourself. Take your vision, state your goals, and give yourself a realistic timeline. It is important to remember that you have multiple steps to achieve one goal. Success is not a straight line, it’s a staircase.
What inspires you to write your next song?
My inspiration comes from many different things. Sometimes when I don’t even expect it, a song will just hit me when I’m on the bus or driving to work or even just watching TV. The relationships to the people in my life, the struggles I’ve overcome, and different philosophies on what it is to be alive have always been my main influences.
What are the steps you take to make a song?
My inspiration will tell me what type of song I’m going to write. Personally, I start it with a chorus or hook. My goal with the chorus/hook is to catch the ear of the listener. Today, to get a hit, I feel like it is less about the story and more about the beat. I try to incorporate just as much work lyrically as I do instrumentally when putting together a song.
What do you think makes a great song?
A great song will have people saying “I can relate to this” or “this is my jam.” It can go from being the thing that takes the words right out of someone’s mouth to something that just simply gets stuck in someone’s head. It has to resonate, you cannot be selfish in creating music. It has to touch people just as much as it touches yourself.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official website: www.kevinjusma.com
Facebook: Kevin Indigo