“The hardest thing I’ve noticed is getting support from people you know. Once you make friends with people that know you make music, they kind of get this sense of entitlement.”
Check out the interview with JF Million Air exclusively on Skilly Magazine Online.
Skilly: Tell us where this all began. What is your history in the music scene?
JF Million Air: I started in music over 10 years ago. I began at a young age when a friend of mine convinced me to start. My older brother and his good friend were also making music so that encouraged me to begin too. I started by writing lyrics every chance I had. I must admit, I wasn’t too good back then but I sure grew as an artist.
Currently I own all the equipment to produce a complete album right from my room. I also got into video production for music videos. Some say it’s bad to do all those things, but I see it as building all those skills to teach others once I build my Independent team.
What are the best ways to promote yourself as an artist? Any tips you can give us?
Promoting yourself as an independent artist is more than a full time job, it’s constant. I’m constantly looking for new people to connect with to make new fans; looking for shows, either open mic or booked gigs; and promoting through texts and emails from my current contacts.
My advice is look into Rick Barker, he has great tips. I’ve learned from that work and it’s extremely effective for promotion and getting your band/artist from the garage to the spotlight. My #1 tip is stay constant.
What do you ultimately want to become in your career?
I want to do many things in the industry. I want to be a great coach for new artists which can be hard since a lot of them don’t really listen to experience. I would love to have my own record label.
I’m currently running an Independent one called Rare Kind Music. No others on the roster but myself and am going to be looking to expand that in the near future. I love is performing, if I could go on a tour that would be pretty awesome.
What is the hardest thing about being in the music business?
The hardest thing I’ve noticed is getting support from people you know. Once you make friends with people that know you make music, they kind of get this sense of entitlement. They don’t feel the need to help or if you ask they feel there’s no need for it. I rarely ask any of my close friends for help promoting or spreading awareness on social media for that simple fact. There are plenty of new fans out there that will spread and share without me even asking.
All in all, the hardest thing is understanding that just because you have friends it doesn’t mean they will help you or are even fans of the genre you choose to create. Some just don’t appreciate the hustle and ambition you need to continue.
What is it like in your city? What is the music scene like, and how is it like living there overall?
My music scene is good when the stars come to town, other than that we have local talent here. A few I’ve worked with like Joey Dixon, Anthony Daze, RedDread, BiggOne, and Ray G are really talented; they don’t sound the same and all have something different to bring to the table.
Living here is chill which is a bad thing. I wasn’t born here (San Diego, California). Everyone kind of wants to chill and smoke weed. I’m the kind of person that needs to see constant progress otherwise I feel like time is being wasted.
What are some of advice you can give and share to other artists who are still trying to come up?
My advice for new comers is give up (laughs), actually the opposite. Never give up no matter how many times you fail or have a bad show or no matter how many people don’t listen to or buy your music. I believe we have all been there struggling to come up, struggling to get fans, struggling to sell tickets for shows.
It’s like every motivational speaker will say, there will be ups and downs but the ups make up for it all when you get your end result. Be constant, find fans of hip hop, and bond with them personally.
What is the best thing that’s ever happened in your career?
The best thing that has happened for me is the most recent award that I received for my album The Zebra Print. When I sent it in for review I didn’t think much of it, but when I got the award that pretty much tops previous achievements.
What is your inspiration?
My inspiration has changed throughout the years. I wanted to help others money wise once I made my break in the music industry. Now my inspiration is to provide for myself and the amazing feeling I get when I’m in front of a crowd and they’re all there cheering me on. Rappers I looked up to like Kanye West and Jay Z have inspired me to be on a status like them one day.
Do you feel anyone can be successful now in today’s world of music?
Anyone has a chance to be successful in music with the right music, the right tools, and the right team. If you’re missing any of those in your music plan you might want to redesign. I’ve seen some pretty interesting people become successful. If they can do it anyone can.
Where can we find you on social media?
Official Website: www.jfmillionair.com