“As far as my career, I know for a fact myself and my clique (The BraiN Society) will be taking much of the world by storm. We already have two projects that will be released next year. I will also be releasing another album in mid-January to early February.”
Check out the interview with JAC BraiNchild exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
JAC BraiNchild: It began in high school with my very close friends whom I still work with now; I’d say around 16 years old. First song I ever record was “Beware of My Crew.” At the time we were going by FlyBoys. Looking back at that moment moving forward to my current accolades is a trip sometimes.
After making a few cuts with them I went solo for a while and made a name for myself as JAC BraiNchild, the enigma to which so many people that meet me seem to fall deeply into. JAC is however the idea of unification and rebuilding the social consciousness and spirit. I am currently under contract with ARESVP Management.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
The best advice is faith. The ideal belief that you are unique and pushing to make all goals accomplishments is the best way to focus on any path that you choose to create for yourself.
What are some of the hardest challenges and tasks in your position?
As an artist I love this question. Especially since no one really pays much attention to the hard work and battles an artist faces. I’ve been faced with what I call “the lions, tigers, and bears” effect. What I mean by that is simple: the industry is a bunch of predators that wait to pounce on their next victim.
Just look at Bobby Shmurda’s situation. They chewed him up and spat him out. So the moment you reject the conventional way the industry works you’re deemed rogue or hard to market. When any industry rep says you as an artist is hard to market, they are inadvertently saying they cannot control you to their compromise.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Best way would be creating a brand around your product. Secondly, how relevant you can be as far as expression. As an artist there is no such thing as a bad artist, which much of us need to understand. Artistry has many forms, interpretations, or whatever the case may be. In this day and age I see more imitation than creation though, which to me stifles imagination. You should never box the creative process.
Another known method is getting pro accounts. Pro accounts broaden the demographic digitally and allows you to now stretch into different areas or marketing fields. All artists should have a pro account and a UPC code.
Tell us about your city. How are the artists and the fans?
New York, born and raised. I don’t rep a borough simply because New York is the diversity. It’s the media stronghold and the place to be. There is no place like the aesthetic here. Both the fans and the talent level here are extremely intense. It keeps you motivated and frankly it’s a joy to be a part of such an atmosphere.
Where do you see yourself a year from today?
A year from now I see myself getting further into fatherhood and perhaps married. As far as my career, I know for a fact myself and my clique (The BraiN Society) will be taking much of the world by storm. We already have two projects that will be released next year. I will also be releasing another album in mid-January to early February.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My biggest inspirations are and will always be my parents. Both highly smart and successful, and both guided me to be who I am now. My team also gives me a strong drive to give my entire energy to everything. My son and fiancé are the solidarity I’ve been seeking for quite a time. Lastly, but not least, the supreme creator whom gave me these powers.
How do you feel about the music coming out today? Do you like it?
As I said previously, art takes many shapes. I have some favorites, Kendrick Lamar is a bad man. I also enjoy talents like Future, Joey Badass, Vince Staples, Mick Jenkins, Travis Scott, Earl Sweatshirt, and Ratking. I can appreciate the style and direction of their music. The all have pureness to their energy.
As far as current legends, I wish to meet Kanye West and Pharrell. I think we would make really innovative shit.
As far as albums this year, I find myself listening to At Long Last ASAP and Mr. Wonderful. Pimp a Butterfly was pretty heavy and Summertime ’06 was also incredible.
Where can we contact you and find you online?
Instagram: @jac_the_universe | @the_brain_society
Twitter: @BraiNgod JAC
Facebook: @JAC BraiNchild
Tumblr: @JAC BraiNchild
Google+: @JAC BraiNchild
YouTube: @JAC BraiNchild