“I call it the 3 P’s. Persistence, patience, and passions. If you have those 3 things, you can achieve any goal.”
Check out the interview with Griff exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Griff: It all started at the age of 15. My two good friends got involved with songwriting. They both were a big influence and have been rapping since grade 9. They used to come over to my house and record in the basement on my brother’s karaoke machine. They used to challenge me to write just for the fun of it. It eventually became a hobby and a passion. The rest is history.
What are some of the creative ways you use to promote your music?
I feel social media has been a huge part of promoting my music in creative ways. Facebook is the big tool I use for promoting as it can be shared. The last promotion I did was offering a free download of my mixtape for anyone that downloaded my new single “Driver Seat” Next thing you know, my downloads increased.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The greatest challenge I’m facing in today’s industry is standing out in a saturated area with many talented artists. The best way to overcome is having the confidence and sticking with a style and sound you’re comfortable with. All it takes is one fan to like what you do and there is millions out there that will feel the same way.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
My hometown is Toronto, Canada. The local music scene has blown up a lot over the years since Drake put Toronto on the map. I like the support local venues in the city give indie artists. Although the venues give artists a platform to perform, not enough fans support by the locals. We have so many talented artists but easily get overlooked.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
I see the future of music going in a direction where artists have to be versatile in their sound and style. I am noticing artists like Torey Lanez, Travis Scott, and Drake are able to tap a little bit into the pop/r&b market. I feel artists can be a part of it by not being afraid to experiment and worry what others might say by trying something different.
What advice can you give to other upcoming artists and musicians trying to achieve success?
I call it the 3 P’s. Persistence, patience, and passions. If you have those 3 things, you can achieve any goal. If you are passionate about it, it does not feel like work. A lot of people give up so easy and right when things are about to breakthrough; persistence is important. Things don’t always happen overnight, so you got to have patience for greatness.
What inspires you to write your next song?
I get inspired by a number of things. It could be something someone says or a personal experience that I want to share in a song. It could even be a hot beat that I hear and I feel if I write it will be a hit.
What are the steps you take to make a song?
When I make a song I usually start off by writing a word and finding another word to rhyme with it. In most cases, I hear out the beat to help me set the mood of the song. At times I would come up with hook first then write verses that go with it.
What do you think makes a great song?
I think what makes a great song is the hook. I feel the hook is the part that people remember most. I used to worry a lot about punch lines, but now since a lot of us have short attention spans the hook is the most memorable part of the song and what sticks in people’s head.
Where can we connect with you? Can you give us your social media links and where we can contact you?