“… If this is your dream and this is the industry you truly want to be involved in, then never forget it. Don’t compromise, you may be worse off for compromising with the safe option in the long run.”
Check out the interview with Fair Ones exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Fair Ones: We met in university in Cardiff. Both of us studied music production/sound engineering and had similar work ethics and interests. We started working together making music inside and outside of uni and producing and engineering sessions for other bands and artists. Over the last few years we have been working with a number of bands in the UK while writing our own music.
What are some of the creative ways you use to promote your music?
We use social media a lot, showing snippets of songs we’re working on, teasers of music videos, and gear we use as well as just general day to day things.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Jump: As a new EDM/pop/ambient/whatever duo the problem isn’t file sharing or pirating, the problem is exposure. With so much content being uploaded it’s incredibly hard to stand out and gain exposure. The only way we can stand out is by continuously uploading quality content and use a variety of different ways to market our music and ourselves.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
Turner: South Wales is full of genres and talent. It is a small area and it is a very tightly knit circle of artists, producers, and promoters who dominate the scene. In one sense it is good to get very much involved in this circle; however, it appears to be detrimental to some artists who struggle to get away from it.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
We definitely think something big is lying around the corner. The music business has taken a huge knock in recent years but the creative content within it is vast and people are engaging with it more than ever before. It’s only a matter of time before someone comes up with the next big idea to get business booming again.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Jump: This is so generic, but the only advice I could ever give is if this is your dream and this is the industry you truly want to be involved in, then never forget it. Don’t compromise, you may be worse off for compromising with the safe option in the long run.
Turner: Just keep on going. Something good will come of it even if it’s not what you initially set out to achieve. It could even be better. If you stop, you’ll never know.
What inspires you to write your next song?
Jump: A variety of things. Mainly events that happened in my life and the emotions they triggered. It could just start from a sound I hear in my head. Sometimes a song may just come to me one day and getting it down is all I can think about.
Turner: Sounds and interesting production techniques. They inspire me to get down the rest of the track, but for me they all start with an engaging sound.
What are the steps you take to make a song?
Generally, one of us will put an idea together. Then the other will have a listen and see if any inspiration hits them. We generally try to make a song as sonically pleasing as possible. We may go back and forth a bit until we have the song down in its entirety.
What do you think makes a great song?
Jump: For me a couple of things. Firstly, to make an emotional connection. I feel it has to just feel genuine and heartfelt in its delivery. Secondly, a good song can just be something you want to move or dance to.
Turner: Something that just makes you instantly go “wow, that’s cool” and as long as that reaction doesn’t fade by the end of the track then I think you’re on to something. And if it doesn’t sound like anything else that out there, then even better.
Where can we connect with you? Can you give us your social media links and where we can contact you?