“When performing make sure to have fun, but be confident in their music so that it comes out believable.”

Check out the interview with Donnell London exclusively on Skilly Magazine Online.

Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Donnell London: I was able to start my journey when my family and I decided to form a rap group called Polarize in Memphis, TN back in 2001. This group consisted of two brothers, one cousin, and of course myself. The group wanted to be really creative and distinct from other artists and at that time we accomplished just that. After the group separated due to unforeseen events, I moved forward with my music career as a solo artist.

What are some of the creative ways you use to promote your music?
Figuring out how to promote your music can be a difficult task, especially when you don’t know where to start. Since social media seems to be the new and popular way to build the awareness of your brand, I find myself utilizing the internet a lot.

What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
To me the greatest challenge I face in the entertainment business is financial means because everything else is the easy part. I learned to overcome these challenges by saving up whatever I can and using the resources that I do have. There are many things you can do on your own, but then there are things that must be paid for.

How is the music scene like in your hometown? What do you like about it and what don’t you like?
What I like about this city is that there is versatility in my hometown, but I dislike it’s not really showcased on our local radio stations. The crab mentality here is ridiculous and there is not a lot of support in certain genres of music, unless it’s speaking the same language as the streets.

Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
The future of music in my opinion doesn’t look too good for the younger generation. I feel that music nowadays has no substance or real effort put into it. Artists shouldn’t want to be a part of this foolery, but should do more with putting out quality and creative music that touches the music consumer, rather than having them think about drugs and violence.

What advice can you give to other upcoming artists and musicians trying to achieve success?
My advice to other upcoming artists is to never give up and stay consistent when all odds are stacked against you. I would tell them to always believe in themselves because if they don’t no one else will. When performing make sure to have fun, but be confident in their music so that it comes out believable.

What inspires you to write your next song?
Traveling out of town and seeing new things usually inspires me to write a song that’s energetic and fun. It could be a bad relationship I was in that inspired a situational song. I could even wake up feeling empowered and motivational, which then inspires me to write an inspirational song. It just all depends on my mood and the beat I’m writing to at that time.

What are the steps you take to make a song?
First I listen to the track to see what it is trying to say to my soul. After that I figure out the title so I know what direction I’m going in. Next would be a catchy chorus/hook to compliment the beat. Last, my verses are added because by now I should have everything in place for the concept of the song.

What do you think makes a great song?
A nice beat, catchy hook, and an okay verse it would seem nowadays. Some songs I just cannot get into because there’s a lot of mumbling and verses that make absolutely no sense what’s so ever. I personally don’t feel that every verse has to be lyrical, but it should have some thought and substance put into it.

Where can we connect with you? Can you give us your social media links and where we can contact you?
YouTube: www.youtube.com/user/DLondon84
Facebook: www.facebook.com/DLondon84
Instagram: @Donnell_London