“Technology made it easy for us to connect … but it also made it easy for random people to flood the market. How did I overcome that? Put in more work and out work those other artists.”
Check out the interview with Coe 24K exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Coe 24K: I started recording and shopping my demos and when I didn’t get a response from A&Rs and record companies I decided to press them and sell them. I got my first break when my music was featured on the hit television drama CSI Miami. Then thing’s really started moving. My music was featured on One Tree Hill, Boston Legal, The Game, Hawthorne, Secrets And Lies, ESPN, Fox Sports, and MTV.
What are some of the creative ways you use to promote your music?
Having my music licensed and placed on television shows is incredible promotion. Seeing my name and hearing my music on MTV was worldwide promotion. Starting out I used to hit the street and pass out 1000s of flyers and put up 100s of posters all over the city. Now I utilize social media, online magazines, and blogs.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The over saturation of music from “artists” that are not serious. Technology made it easy for us to connect and promote worldwide to music fans, but it also made it easy for random people to flood the market. How did I overcome that? Put in more work and out work those other artists.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
I’m currently living in Atlanta, GA. I like the creative vibe that’s going on here right now. Not only in music, but also in television and film. It’s the entertainment mecca and it’s still growing.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
The future of music is artist controlled. If you have the right team and some investment money, you can earn a good living. Without major labels artists are selling out shows, landing corporate sponsorship, and doing television and film. How can they be more a part of it? Save some money and invest it in your plan.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Don’t worry about what you don’t have. Use what you got until you get what you need. Save some money because you’re going to need it. The more you invest, the more you own. Owning your intellectual property is very important. Learn the business and connect with an entertainment attorney.
What inspires you to write your next song?
Life; past, present, and future. At any given time, a great melody can hit me. A hot track helps, it has to feel right. Not sound good, feel good.
What are the steps you take to make a song?
Sometimes I go for a long drive to come up with ideas. I may hum a melody into my voice recorder and come up with the words later. I start with the hook and build around it. I have a producer recreate and play the melody I came up with. The verses are the easy part; I write a ton of those.
What do you think makes a great song?
The chorus, the melody, and a track that feels good. If you can write lyrics that connect with people’s emotions you have a hit. It has to move people.
Where can we connect with you? Can you give us your social media links and where we can contact you?