“Doing business with people who are equally serious about business … There’s just so much sucker shit going on that it can become challenging to identify the real ones after dealing with so many fake ones.”
Check out the interview with Christo exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Christo: I didn’t really consider operating as a business until moving to Atlantic City, NJ. I was an intern for DIA Radio and I would be present during music business discussions and it taught me a lot about the importance of branding, marketing, and networking. I also learned how to edit, mix, and operate DAW (digital audio workstation) software to create radio show content and mixtape promo material.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Respect your elders. Listen to the OGs when they’re dropping gems. That wisdom could change your life.
What are some of the hardest challenges and tasks in your position?
Doing business with people who are equally serious about business and hip hop as I am. We’re around. There’s just so much sucker shit going on that it can become challenging to identify the real ones after dealing with so many fake ones.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
The same way I have my skills that benefit business and provide service for other artists. There are people who specialize in promotion and advertisement. Do good business with them and let them do their job.
Tell us about your city. How are the artists and the fans?
In the last few years I’ve been living in different cities; from CT, FL, NJ, and NY. What I noticed to be a trend is that artists don’t seem to understand that originality makes fans relate to you. Often I see artists have a difficult time building a fan base because everybody raps, sings, makes beats, and uploads them to the internet.
Where do you see yourself a year from today?
Releasing new projects and material.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My biggest inspiration would be the people I’ve met along my journey. There are way too many to name, but big ups to all my neighborhoods I’ve lived in and all the homies that know me. As far as music goes, I grew up listening to a lot of Jadakiss, Cassidy, Fabolous, Lloyd Banks, and Juelz Santana.
How do you feel about the music coming out today? Do you like it?
Not really. The stuff I hear today in hip hop is not my cup of tea. It all sounds the same. Call me close mined and “stuck in the 90’s” or whatever. I just think rappers on the radio suck with the exception of a few. The only time I hear dope spittas is when I’m watching battle rap.