“We just want to be able to grow as artists and writers and be able to move in whatever direction music goes. All artists should allow music to be organic and just go with it, grow with it.”
Check out the interview with Champion and Coles exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Champion and Coles: We started off as songwriters in high school, I was a sophomore and Marlon was a junior. We were signed to a local production company that had a deal with EMI publishing company. We became their in-house writing team. From there we got our first placement on one of J Records’ first artists, Jimmie Cozier.
What are some of the creative ways you use to promote your music?
Social media and word of mouth are some of the most effective ways to promote and move just about any product, so we don’t try to reinvent the wheel. People spend most of their time on social media, so we take our music to the people. And we also give away music to create new fans.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Selling is the greatest challenge, people are buying music less today. But you overcome that by providing great music that they feel they have to have; give them what they can’t resist and they won’t.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
Cleveland is filled with uber talented and gifted individuals. There is a Cleveland sound that just feels different. When you listen to music from Cleveland it has a feel and hard pocket that makes everything groovy. It puts a “hump in your back” as Charlie Wilson would say. And I love my city for that.
However, I don’t like the lack of work ethic. Everybody wants to get work, but everybody doesn’t want to do the work to be good. Everybody wants to make it to LA or New York, but everybody isn’t willing to make the sacrifices and grind to perfect their craft.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
I don’t know where music is going. It’s not for us to determine where music is going, it’s more for us to follow where music takes us. And honestly, the people affect where music takes us because it goes in the direction of what they want to hear. We just want to be able to grow as artists and writers and be able to move in whatever direction music goes. All artists should allow music to be organic and just go with it, grow with it.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Don’t stop ever. Keep making music, even when the success doesn’t come like you want it to. Never forget that very successful artists were denied several times before they finally made it. And don’t solely judge your success by how you’re received by others. Make music with integrity, be faithful to the art and your craft. Make the music you like, someone else out there likes it too.
What inspires you to write your next song?
Mostly life and the quest for the next great song. We are always sharing our life experiences in our music and also always trying to write a better song than our last one. Sometimes an adult beverage will provide some spontaneous inspiration as well. And then there are times when a producer sends music and it makes us want to write and create to it.
What are the steps you take to make a song?
Vibe and see what happens. We go to the studio and get in the booth, turn on a track, and see what comes from it.
What do you think makes a great song?
Great lyrics and great melodies and great concepts. If you can tell your story and maintain the music’s integrity at the same time you have the makings of great music.
Where can we connect with you? Can you give us your social media links and where we can contact you?
We interact with our fans and supporters on social media. We are on Facebook and on Instagram @championandcoles. For other inquiries and booking, contact Samuel Wilson at firstname.lastname@example.org.