“Social media promotion is equally as important as dealing with the press as doing old fashion guerrilla marketing as performing for as many new faces as possible as word of mouth.”
Check out the interview with Big Lo exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Big Lo: I fell in love with hip hop in the late 80’s with Kool Moe Dee’s Knowledge is King and knew back then I wanted to be involved in the culture. During my college years I started taking music more seriously releasing (terrible) music and making beats, but I never stopped. I always worked to perfect my craft.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
The best advice I can give is be prepared to work very hard if you want to succeed. Be prepared for people who are not artists to have trouble understanding you. Also, make sure to watch everyone in your circle closely. Not everyone has your best intentions in mind and the majority of people are self-serving.
What are some of the hardest challenges and tasks in your position?
For me the most difficult challenges are trying to balance family and work as well as trying to stay active on the various social media platforms. Sometimes being a creative is hard to explain to non-creatives so I feel at times my family doesn’t understand or see when I’m stressed.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
In my experience I’ve learned that there’s no one best way to promote. You can’t cut corners or you’ll be running in circles. It’s all about synergy. Social media promotion is equally as important as dealing with the press as doing old fashion guerrilla marketing as performing for as many new faces as possible as word of mouth.
Tell us about your city. How are the artists and the fans?
I live in Pensacola, FL now but can hardly call it “my city” because I didn’t grow up here. That doesn’t mean I don’t love Pensacola, I truly do and it makes me appreciate all the support I’ve garnered here that much more. There’s some very talented artists here and on the Gulf Coast in general, but I don’t think there’s a specific sound.
Where do you see yourself a year from today?
A year from today I see myself touring more and more, nationally and globally. I see my next release being even more successful than the last. I’m also working on building up my brand more and having more streams of income. As an independent artists times can be tough and very feast or famine.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
I was into so many things, both musically and outside of music, that it’s really hard to pin point who or what were my biggest inspirations. I was equally inspired by Quentin Tarantino and John Wu as I was by Wu-Tang Clan and Boot Camp Clik as I was by Allen Iverson and Sean Taylor. Now my biggest inspirations are easily my wife and daughter.
How do you feel about the music coming out today? Do you like it?
There’s a lot of music coming out today that I love. I’m not one of these old heads that’s stuck in the 80’s or 90’s, or some type of “Golden Era.” I don’t listen to much trap or turnt music, but I don’t sit around hating or debating about it much. If I don’t like something, I don’t listen to it and focus on sharing music I do like.
Where can we contact you and find you online?
Official website: biglohiphop.com