“Most of the time it’s just a riff or sound that brings out a whole song when we’re just having a simple practice. We love and believe in our music and we want to keep music that’s out of the ordinary and that’s something for everybody, not just one group of people and that’s what inspires us.”
Check out the interview with Beauty in the Darkness exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Beauty in the Darkness: We started Beauty in the Darkness back in fall of 2012 during our senior year of high school. Our guitarist Michael Espinoza (Zero) lived in a small California town where there is no music scene, he moved in with our bassist Thomas Walton here in Vegas.
Soon after that Thomas and Zero discovered drummer David Fernandez (Taco Dandylion) at school. There was jamming, playing tons of local shows at venues and house shows, and ups and downs with leaving and new coming members.
By the end of 2014 we were looking for a new singer and that’s how we discovered Ariana Katharina. We felt that Ariana’s voice was perfect for the band with her very melodic range, the poetry to her lyrics, and the power she gives with it.
A few months into 2015 we went to Camel Hump Studios to record our first EP, Lost For Words. Finally having music to give out we were able to send it out to the world and we got tons of feed back that we’re very grateful for.
What are some of the creative ways you use to promote your music?
When it comes to promoting on social media we put out all the important information out when we share music or an event we’re doing like event links, tagging other bands we’re playing with, links to our music, and contacts for people to reach us.
We also have a unique signature which is @ or # BITDLV. That’s important, when people share your content they can grow a community to find it.
When it comes to promoting in person, we go to tons of local shows and talk to the bands that play and exchange info to play future shows or projects. Never be afraid to talk to a band after they play, they love talking to the audience!
And the last thing we love to do when we have the time is making videos to promote our shows. All of them are just funny random skits that revolve around making it to our shows. Most of our videos are on our Facebook page.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The greatest challenge is probably the fact everything we do is DIY. We’ve taken no shortcuts to get where we’re at. How radio works is that the majority of what is being played is major label music, there isn’t tons of small label music being played. So what we try to do is play local shows to grow a home fan base and throw our music on internet radio stations and Spotify to gain more listeners.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
Being in Vegas there is always big bands and big shows coming up at the House of Blues, Brooklyn Bowl, tons of venues on Fremont Street in downtown. But for locals there’s shows every week. With promoters that have helped us out like Patrick Pulsar and Steven Boss Goldberg, we’ve played and met with tons of amazing people such as our great friends from iRie.
Some people say that the scene is dead but up in North Las Vegas there is tons and tons of house shows every weekend. The thing that sucks here in Vegas is that venues get shut down all the time. The positive thing that comes out of that is the people in Vegas always strive to open venues back up to keep the scene alive.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Music we feel is going to be a lot of DIY because artists will have complete control of their creativity and the rock genre doesn’t make the money that pop music can. We see that in the future artists that really want to succeed will because success isn’t just about making money and fancy cars.
What advice can you give to other upcoming artists and musicians trying to achieve success?
If you really want live off of your music then do it. It takes tons of practice and patience to succeed, never be discouraged if you fail the first or fifth time because if you fail that’s a new lesson to learn from for the next time you go out in front of people.
Trust us, we’ve have had our share of terrible performances. Once you have material get it recorded in the most decent quality and share it with friends and look up your local promoters. Hit them up for shows and promote the hell out of it. The more people you bring gives you the opportunity to engage with audiences and build relationships.
What inspires you to write your next song?
Something different, weird, or very mesmerizing. We get inspiration on writing songs that can turn into something just out of the blue and can pull you back in right before you say “I’ve heard this before.”
Most of the time it’s just a riff or sound that brings out a whole song when we’re just having a simple practice. We love and believe in our music and we want to keep music that’s out of the ordinary and that’s something for everybody, not just one group of people and that’s what inspires us.
What are the steps you take to make a song?
We mainly start with instrumentals first. If we can’t feel and enjoy the song we’re making then we improve it. Once we have a solid sound we sit down and think what the song could be about, we move on to the lyrics and pass a few ideas to Ariana if we have them. Once we have lyrics we work the instrumentals and lyrics out together.
What do you think makes a great song?
Anything that pops. We think a great song is determined by how many random pauses or out of the ordinary instrumentals that pop out of nowhere. Anything that ranges in a variety of music but still keeps that same genre in mind that you are playing. Being musically versatile is what makes a great song because it’s not what you expect and that’s what people want to hear, not the same thing they always hear.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official Website: www.beautyinthedarkness.net