“It’s a hard game with no cheat codes, don’t turn off the system if you can’t complete the level. Nothing happens overnight and hard work pays off.”

Check out the interview with Beast exclusively on Skilly Magazine Online.

Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Beast:
My journey started when I was like 12 writing poetry and what not. It was just a form of expression, getting a lot of pent up stuff I had coming from a very abusive home. Then I started battling on my block. From there people would just know “that kid’s a beast” and that’s how I got my name. Since then I’ve been recording. It’s more than just a business for me, it’s my passion and truthfully therapy.

What are some of the creative ways you use to promote your music?
I just finished a 5 year bid so that kind of set me back a bit. That being said, all social media marketing is a bonus. DJs in clubs running my music. I’m also putting together a YouTube series called “6ix City” highlighting my city as I see it. This will be a great marketing method as it’s already developing an interest from my city Toronto.

What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Trying to find a way I guess. Proper guidance. Being aboriginal I’m trying to use my aboriginal resources to branch out. Of course remaining positive. Keeping the music moving.

How is the music scene like in your hometown? What do you like about it and what don’t you like?
I love my city and its music scene. People here can say what they want about Drake, but he opened up the door for a lot of us. Westindain culture influences our swag, but I’m proud how diverse my city really is. If I had to pick one thing that I don’t like about our music scene is how we don’t support each other as much as we should.

Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Everything comes back around. That being said, I think the future of music will come back home to emceeing where lyrics and word play are more important than beats and hooks and who has the most street credit.

What advice can you give to other upcoming artists and musicians trying to achieve success?
It’s a hard game with no cheat codes, don’t turn off the system if you can’t complete the level. Nothing happens overnight and hard work pays off. I’m still chasing my dream so my advice is to be continued.

What inspires you to write your next song?
Besides life experiences, I really just want to live without looking over my shoulder. Anybody who’s anybody will understand that. I want to show my son’s that if you chase your dreams long enough you will catch them. My family’s my inspiration.

What are the steps you take to make a song?
Find a beat that inspires me, write, record, mix and master, and on to the next.

What do you think makes a great song?
Passion, a great voice, and lyrics with meaning.

Where can we connect with you? Can you give us your social media links and where we can contact you?
Official website: www.416beast.com
Facebook: www.facebook.com/Beast-aka-Hank-McCoy-124056417703428/?ref=bookmarks
Instagram: @Mr.41triple6
Email: Majesticcorporations@Gmail.com | Dyamireno@gmail.com