“I want become a complete artist on the world’s stage and play my part in both enhancing and evolving rap music as a genre and hip hop as a culture.”
Check out the interview with Atman exclusively on Skilly Magazine Online.
Skilly: Tell us where this all began. What is your history in the music scene?
Atman: In my basement in Rhode Island, summer of 2000 is when this all began. That’s when I started producing and filling up notebooks with verses. I released free mixtapes online from 2004 to 2010, with 2011 being the creation of the label and the first album release. It’s been a surreal and fulfilling journey as an independent, largely in the underground scene.
What are the best ways to promote yourself as an artist? Any tips you can give us?
I focus on those closest to me and ask for their relentless criticism. It allows me to further sharpen my pen and craft while making music that’s easier and easier to promote en masse. I lot of my success has come from proving to those closest to me that this isn’t a hobby. Beyond that, I focus on aggressive social media and word of mouth campaigns.
What do you ultimately want to become in your career?
I want become a complete artist on the world’s stage and play my part in both enhancing and evolving rap music as a genre and hip hop as a culture. I can’t stress enough what hip hop has done for me, and the least I can do is respect the art form and pay it forward by creating great music. This is my ultimate goal as an artist.
What is the hardest thing about being in the music business?
Let me be blunt. It’s the over-saturation of largely forgettable artists making mediocre music. The hardest thing about the music business is toeing the line between entertainment and artistry. Today, there is no line. The majority of artists either make one extreme or the other with no concept of the importance of each side of the equation.
What is it like in your city? What is the music scene like, and how is it like living there overall?
I love my city, I love Providence. It’s got a low-key, underground music scene that has been consistent over the years. There are a few local artists and engineers who have been able to cut a niche for their craft, and that’s what a major city really should support.
What are some of advice you can give and share to other artists who are still trying to come up?
Be your best self and rise above the adversity. The come up is really a love story between yourself and your inner demons. They are all the little quips and bad habits that add up to not pursuing your goals with a relentless tenacity. This is the only advice I give. That buzz you know you deserve is waiting for you on the other side of this gauntlet.
What is the best thing that’s ever happened in your career?
By far, the best thing to happen in my career is the creation of our record label Spiritz Music Group. The level of control we have over the music is such a great gift. From the songs themselves to the distribution and marketing, it’s an incredible platform to have. It’s forced our group to understand the music industry on a level that you don’t get by simply being an artist on a major label.
What is your inspiration?
My personal inspiration is my desire to excel, bar after bar, verse after verse, album after album. Externally, my inspiration is my parents. They put me in a position to immerse myself in music at an early age, and it has done wonders for me. Those two things have been ever-growing fires as I pursue my career in the music industry.
Do you feel anyone can be successful now in today’s world of music?
Absolutely. Regardless of how saturated the music industry may be, there is always room for a genuine, complete artist to be successful on the world’s stage. Anyone can do it. There are machines out there pushing some artists harder than others, but that’s the real challenge. Fighting through the pipelines so you get your shot.
Where can we find you on social media?
Official website: www.iamatman.com