“Patience is the hardest. No one will believe in you. Everyone will secretly be doubting you.”
Check out the interview with ApeShit Ent exclusively on Skilly Magazine Online.
SKILLY: Tell us where this all began. What is your history in the music scene?
ApeShit: Well for us it started in prison. Both my brothers Lito and J-Byrd started rapping, I was in prison as well serving a 10-year Fed sentence. We kept in touch and they would send me music on paper. It wasn’t until 2012 when I came home that I was able to get things going a little bit. We had a 3-part movie we posted on Youtube of actual footage inside the prison about how they were making music and all. I found me some dope artist’s in Lancaster and Harrisburg, PA, who are featured in the mixtapes such as – ENTER THE JUNGLE – VOICES FROM A DISTANCE.
What are the best ways to promote yourself as an artist? Any tips you can give us?
Oh, this is the hardest to do especially if you’re not trying to go back to prison. Y’all first must know that I went to prison at the age of 19, so all I knew was to hustle. It was so hard not going back to my old ways. So we came up with a plan to make our own online magazine CITY2CITY. We published 3 issues pushing our music and videos and of course sharing them on Facebook, Instagram, and Twitter. Showcases are useful but the main thing is money if you can put yourself out there and have money backing you. You can be in a real good place.
What do you ultimately want to become in your career?
A hip-hop mogul. I want to give the little guys a place they can actually be heard and have ApeShit entertainment as a household name.
What is the hardest thing about being in the music business?
Patience is the hardest. No one will believe in you. Everyone will secretly be doubting you. Who cares, keep doing you what you love doing. Money means nothing; I can make zero dollars if I give someone a chance to chase their dreams, then I’m satisfied.
What is it like in your city? What is the music scene like, and how is it like living there overall?
My city like most small cities, TOO SMALL! Haha nah, it’s good. A lot of good artists in every form around, all it’s going to take is one person to make it from Harrisburg, Pennsylvania before they end up finding them all.
There’s not much more. They don’t give these kids shit to do out here, that’s why they pick up the smoking habit and nothing else to do. No dope rec centers or nothing for real. Hopefully, things go as planned because we all want to start an after-school and summer program. I can’t get into details yet but I pray it works out.
What are some of the advice you can give and share with other artists who are still trying to come up?
Grind, work, and don’t give up.
What is the best thing that’s ever happened in your career?
Giving. I take my hard earned money and get my guys in the studio and I can do it without it being a burden. That’s the best feeling.
What is your inspiration?
Do you feel anyone can be successful now in today’s world of music?
Yeah of course, but longevity is different.