“I have found social media to be one of the best avenues to promote and advertise my music. In fact it is crucial.”
Check out the interview with Aissa Torres exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Aissa Torres: I have been singing since before I could talk. I was acting in plays and musicals all throughout elementary school. At the age of 16 I spit in my first cypher and a friend of mine gave me recording software for my computer in 2004 and I was hooked. At first, I was just recording over tracks that were already on the radio. But then I recorded my first rap song to a beat that I found on the internet. I relocated to Florida and shortly after, I purchased a whole home studio to record at home.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
No one is coming to offer you a record deal just because you have a hot song. You have to market and sell your brand every day. You have to invest in yourself. Copyright your material, give credit where credit is due, register your music with a pro, network with the right people, keep your eyes wide open, and make sure you do your research on everyone..
What are some of the hardest challenges and tasks in your position?
It’s no secret that the industry is a superficial industry and it takes a lot to be noticed, especially for females. I feel that as an artist I am faced with different challenges that align more to my appearance than my music. In addition, many people I meet want me to stay in one lane and I feel that I just cannot be restricted to one genre of music.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
I have found social media to be one of the best avenues to promote and advertise my music. In fact it is crucial. Facebook and Instagram have been monumental in accelerating the momentum and building my fan base. I engage my fans by including them in what I’m doing and my movement. I also bring copies of my CDs anywhere I go.
Tell us about your city. How are the artists and the fans?
I live in Deltona, FL. Deltona is full of incredible artists and musicians, DJs, and songwriters. There is a lot of love and support for the artists here that record where I record. I would be honored to be in a position to put Deltona on the map so that perhaps I could help these other artists and musicians shine and come to light.
Where do you see yourself a year from today?
I see myself doing collaborations with more well-known artists and becoming a household name. I see myself being on tour and possibly opening up for Missy Elliot, which has been a dream of mine since she first came on the scene. I don’t want to limit myself, so I just want to explore any positive options that come my way.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My biggest inspirations musically have been Missy Elliot, Taylor Dayne, and Slick Rick to name a few. I was rhyming since I was six years old. Missy Elliot is someone I admire so greatly because she took the industry by storm, did what she was destined to do, defeated so many obstacles, and came out on top. She has my deepest respect and admiration.
How do you feel about the music coming out today? Do you like it?
I believe that there is a lot of good music that is out that hasn’t gotten the attention it deserves. What people have to understand and take away from all of this, is that people are going to like what they like and because music is art everyone will see and hear it differently so we have to respect the ears of the listeners and the art of the creators.
Where can we contact you and find you online?
Official website: www.aissatorres.com