“Whatever you put into the world, you get back in return as I see it; you get what you deserve.”
Check out the interview with Aaron Lattany exclusively on Skilly Magazine Online.
Skilly: Tell us where this all began. What is your history in the music scene?
Aaron Lattany: I would have to say it started all in elementary school. Way back then I was writing poems for my class and for this program I was in. Some of teachers thought I had something when it came to writing. It wasn’t until middle school that I started to listen more rap. By then I was starting to write my own raps all way into high school for fun. Eventually I started recording what I had as acapellas.
What are the best ways to promote yourself as an artist? Any tips you can give us?
One thing I can definitely say is invest in what you have. If you know you can pay for a promotion, article, whatever it is, even it is very small, invest in. Everything can ride a long way into other opportunities I have noticed. Also, try networking if even if it’s a small circle.
What do you ultimately want to become in your career?
I’m not necessarily sure. I always treated this as something on the side, but somehow I can see I am pressing the right buttons and it’s leading me to somewhere. For the most part I see me doing what I’m doing now and keeping focus. Whatever you put into the world, you get back in return as I see it; you get what you deserve.
What is the hardest thing about being in the music business?
Competition for one. To me it sucks, everyone is working on outdoing the next rapper instead of focusing on themselves and their craft. I feel like money doesn’t help that much in the music industry since it seems many, especially new upcoming rappers, likely do it for the fame and fortune and not for the heart of it.
What is it like in your city? What is the music scene like, and how is it like living there overall?
Colorado, so much as changed since when I was younger to now. Music wise, I’m starting to see it starting to turn into something like Chicago. More Venues are having more artists getting their name out there. Overall, Colorado in my perspective is different than most. It has a sort of duality of what you can see and experience, good and bad.
What are some of advice you can give and share to other artists who are still trying to come up?
Do you. Don’t worry about anybody else, stick to what you yourself think works out best for yourself. Worry about yourself and you’ll get what you want. Also remain patient and humble. Things will grow into fruition; it just takes time and effort. Don’t blow your own horn if you don’t have shit to back it up.
What is the best thing that’s ever happened in your career?
So far the deal with Bentley Records. I never did expect this, but the fact that I am with a label makes me think to myself “I am actually a rapper now.” Honestly, it’s great. I wonder where it will go.
What is your inspiration?
There are many things that inspires me from my friends, my family, love ones, ex’s, the city, even down to my enemies. For I what rap about is my story and theirs. I try to tell it all with as much truth and honesty as much as I can. Another inspiration are big name rappers that give that truth and humility to the world.
Do you feel anyone can be successful now in today’s world of music?
Yes. Much so. Look at people like Uzi and Lil Yachty, or Migos. Just about anyone can be successful and come up in the world of music. All of depends on who is true to themselves and who has that drive, that fire, that will to make it into something.
Where can we find you on social media?
You can find me Soundcloud and Reverbnation. You also you can find me on Facebook too; find me by typing my name full name Aaron Lattany.