“That depends on what your name is. If it’s Meek, Cassidy, or Gilly you can get 200+ people to a show otherwise promoters aren’t cutting checks for shows. We throw our own shows and recruit great local talent.”
Check out the interview with 243 Entertainment exclusively on Skilly Magazine Online.
Skilly: Tell us where this all began. What is your history in the music scene?
Jaay: 243 Entertainment has been around since 1996 as a contracted promotor for C-Note Marketing & Promotions. We grew into a label when I met V-12 who was related to C-Note. My little bro Heat had a couple wrong turns in life and was locked up through most of his early 20’s. Ox has been a fixture as V.P. for this company as we transitioned into the future artists on the label such as Gambino and his cousin Caesar.
What are the best ways to promote yourself as an artist? Any tips you can give us?
Jaay: Keep humble, let your work and effort speak for you, and all ways remember any fan that takes the time to support you is a blessing.
Ox: Understanding your audience and what target group will support what you do and how you do it.
Gambino: As an indie label we pride ourselves on putting out the kind of hip hop that the world needs, not what it probably wants.
What do you ultimately want to become in your career?
Jaay: A fixture in the community, a role model for the youth, and the best producer/emcee in the industry.
Gambino: A great father to my daughter first and foremost, a great man, a leader in the community through action, and of course the best I can be in the industry without losing my character.
Ox: Business ban, I pretty much have put the mic down but there’s no telling when I’ll pick it back up.
V-12: I’m in it for the long haul. I want to be one of the best to ever do it as well as well rounded!
Heat: It’s simple, real simple. The best. I got some fire, they don’t call me Heat for nothing!
What is the hardest thing about being in the music business?
Jaay: For me in my position its politics as usual.
Ox: Fakes and snakes.
Gambino: I would say the showcases where you’re not getting paid, promoter killing the door, club killing the bar, and we kill the stage. Difference is we don’t get paid for our talents.
What is it like in your city? What is the music scene like, and how is it like living there overall?
Jaay: That depends on what your name is. If it’s Meek, Cassidy, or Gilly you can get 200+ people to a show otherwise promoters aren’t cutting checks for shows. We throw our own shows and recruit great local talent. Living in Philly is love. There’s so much history, so many great musicians, and so much rich history. How can you not like being in this town!?
What are some of advice you can give and share to other artists who are still trying to come up?
Jaay: Stay the course, never waver from yourself and what you believe.
Ox: Practice your craft, know your audience, and be prepared.
Gambino: Be real, nothing’s worse than a fake person, and don’t follow trends that we all know are childish.
Heat: Get out there and do shows, shake hands, let the people see who you are and what you’re about.
What is the best thing that’s ever happened in your career?
Jaay: I would say having my beats used in industry music that has made the radio and everyday recognition.
What is your inspiration?
Jaay: The people. I know it sounds corny, but it’s all about the people. They spend the money on your music and more importantly on you. They buy your brand.
Gambino: My daughter and providing a life for her that’s better than what I had growing up.
V-12: Self driven, no one around me can push me better than myself.
Heat: Not going back to jail. Everyday I’m out here striving to stay off the street and be a positive role model for my daughter.
Ox: To be successful in multiple avenues, own properties, and help the less fortunate.
Do you feel anyone can be successful now in today’s world of music?
Jaay: There’s a fine line from telling someone to not do what they think they’re good at; however, a lot of these “musicians” would still be fans if Big and Pac were still here.
Gambino: Nowadays all you need is hot hook and an ok beat.
V-12: I’m the wrong guy to ask that because I think 90% of what’s out is pure garbage.