“It is very important to not get destroyed by the overwhelming task at hand, but conquer it.”
Check out the interview with Zenobia Records Group exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Zenobia Records Group: My love for putting pen to paper started at an early age. Before I could even read, I asked my mother to teach me; I was a very independent child. My mother loved to read books and once I could read I found my love as well from reading stories, poems, and music lyrics.
What are some of the creative ways you use to promote your music?
Word-of-mouth has always been the most effective type of marketing compared to traditional advertising, media mentions, or promotional events. Then there is live music promotions. With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction and how extremely important it is.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Wearing too many hats. Until you build the right team you usually have no choice but to do it all yourself. When you have a dependable team the solution is delegation. There has to be a balance with all of the business needs. It is very important to not get destroyed by the overwhelming task at hand, but conquer it.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
Blues may not be the first music that comes to mind when people think about Louisiana. New Orleans is the birthplace of jazz and southwest Louisiana is noted for its homegrown Zydeco and Cajun styles music. All of these historically-rooted genres have unique rhythms and personalities, which has been transformed with modern sounds and instruments.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Of course vinyl albums, eight-track tapes, and cassettes are old school so are CDs nowadays. The majority of the artist’s fans get there music now by streaming services. You can’t really predict the future of the music industry because technology is constantly enhancing.
What advice can you give to other upcoming artists and musicians trying to achieve success?
In this industry it is very challenging to remain competitive with peers who generally have much larger support teams around them. My advice is to keep playing music and making your art. Be true to yourself. Being unique is the best way to shine through. In the early stages it takes a long and strong effort to get to that point, but it’s worth the hard work.
What inspires you to write your next song?
Life inspires. I mostly get my inspirations through my life and sometimes from my friends, family, and even strangers. Spending time in your own head is important. When I was a girl at school I’d tune out, just spending time in my own thoughts. I’m often scribbling down fragments that later act like trigger-points for my thoughts and music ideas.
What are the steps you take to make a song?
I always carry around a note pad, my phone, pen, and headphones. I stay prepared to write down or record anything that comes to mind. When you can easily get ideas from the words, phrases, or what you hear or see that could be the inspiration you need to impact someone else’s life.
What do you think makes a great song?
All great songs have a memorable hook and something that will get you dancing. I remember watching an award-winning 2013 documentary called 20 Feet From Stardom and it shined a light on back-up vocalists who often go without receiving credit for their work. What the documentary showed was how back-up singer’s important involvement with a song has helped it achieve success for its artist.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official website: www.zenobiarecordsgroup.com
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