“It’s so easy to put money in and so hard to get any money out. I’ve personally never struggled to be better and improve myself, but I have always struggled to make a profit in the music industry. It’s a high risk environment with a lot of variables to consider. One mistake can cost you a lot of money.”
Check out the interview with YuYakYak exclusively on Skilly Magazine Online.
Skilly: Tell us where this all began. What is your history in the music scene?
YuYakYak: VURBUM and I (Franko) met on Myspace about 9 years ago. We used to do these random rock/fusion tracks under the name Rock Boyz for a good few years. Last year I decided to take up rapping. After being a producer and a writer for many years I saw a gap with the artists I had worked with before. VURBUM was loving what I was doing so we decided to officially partner together and make a run for it. That’s how YuYakYak Entertainment LLP was born.
What are the best ways to promote yourself as an artist? Any tips you can give us?
Branding, branding, and some more branding. Without the correct branding potential fan bases won’t respond to the music that you create and release. We’re taking on a lot of different projects and are always looking for more. One of the only reasons why we see a gap in the market is because people tend to be too unprofessional.
What do you ultimately want to become in your career?
We want to eventually become a pairing like The Neptunes. We both have visions of sitting in big studios co-producing for big name artists. We also want to write for the best and brightest.
What is the hardest thing about being in the music business?
It’s so easy to put money in and so hard to get any money out. I’ve personally never struggled to be better and improve myself, but I have always struggled to make a profit in the music industry. It’s a high risk environment with a lot of variables to consider. One mistake can cost you a lot of money.
What is it like in your city? What is the music scene like, and how is it like living there overall?
We come from two cities, Birmingham and London. Personally I’ve had plenty of experience with London and I love how eclectic and varied it is. Uniqueness is accepted and creativity is allowed to grow freely. There is always something to do in London, something to see. Even just walking down the street you see a lot.
What are some of advice you can give and share to other artists who are still trying to come up?
Don’t give up. One of the biggest mistakes I have ever made in the past is to give up before you have seen everything through. This industry is incredibly hard and you have to be tough to overcome that. Be yourself. Even if you succeed by putting on a persona, there are always plenty of actors waiting in the wings behind you.
What is the best thing that’s ever happened in your career?
I successfully managed to set up a record and management label to release a single. It got airplay nationally and even got featured on a few music video channels. I did everything completely by myself. I was very happy with what I had achieved. I even did the artwork!
What is your inspiration?
The world around us. We see the world around us and its struggles and put that to music. It’s a kaleidoscope of good and evil. All you have to do is observe everything around you; that’s how I tend to write.
Do you feel anyone can be successful now in today’s world of music?
One thing I have always noticed is how much luck there seems to be involved in becoming successful in the music industry these days. It might be as simple as having your song play next after Kanye West. With that being said though, there is so much talent within the industry that it is almost impossible to succeed without talent.