“The entry level is so low in the game now anybody can be a hip hop artist. You got to find a way to standout. Find out what artists do and find a way to change your style and dynamic.”
Check out the interview with Young Therobreds exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Young Therobreds: We are all from different parts of the country, but our journey started in Bismarck, North Dakota in 2008. Our show is an experience featuring a group dynamic that is not only high energy, but inspires and motivates. We have been compared to Outkast with individual sounds similar to B.O.B. and Ne-Yo. We’re are also two time winners of the North Dakota Music Awards Best Hip Hop/Rap Artist (2014 and 2015) and are looking to add 2016 to the list.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Work, study, and respect. Don’t ever give up no matter how the odds look. We have been doing this for years and it takes time. You study the ones before you and don’t be afraid to be you. Be creative.
What are some of the hardest challenges and tasks in your position?
The entry level is so low in the game now anybody can be a hip hop artist. You got to find a way to standout. Find out what artists do and find a way to change your style and dynamic.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Social media is a very good way to promote nowadays. We love doing shows and meeting new people, that way our fans and new fans can put a name to a face; plus we don’t mind preforming a lil’ bit too.
Tell us about your city. How are the artists and the fans?
We are from different cities: S.P.G. (Oklahoma City, OK), King Nehemiah (Chicago, IL), and DJ KSCRBL3 (Valley City, ND). You know the market in the Chi is fire, but the Oklahoma and North Dakota hip hop market is here and there. There are a lot of great artists and we take great pride in our music and most of the fans are very supportive.
Where do you see yourself a year from today?
We see ourselves on a major platform in music. I look at groups like Outkast, Method Man and Redman, and Mobb Deep, they had a dynamic. We want to reach a pinnacle to where we want to be remembered for the message we brought to the legacy we are trying to build.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
Tupac, Biggie, Nas, J. Cole, Kendrick Lamar, Outkast, and N.W.A. Not only were the lyrics fire, they spoke with passion and meaning. I really do not listen to music now until I hear something that touches my soul, except for Big K.R.I.T.
How do you feel about the music coming out today? Do you like it?
Music today is a complete joke. I don’t like it. Artists coming into the hip hop game are disrespecting the craft and the legends that came before it. Hip hop is unity, love, and peace. Somewhere down the line they forgot that.
Where can we contact you and find you online?
Official website: www.ytbofficial.com