Jeezy announces plans for the development of a new luxury champagne brand, known as the codename “Project Gold Bottles.” If you follow his music, it’s also the title of his latest song, off his forthcoming album.

The first step he took in the venture was reaching out to friend Ken Austin, the founder of Tequila Avion, to partner on his venture.

“I have long loved high-end tequila and champagne and this love has inspired me to create a rich, full bodied champagne that represents my passion,” says Jeezy. “I am fortunate to have a partner like Ken whose entrepreneurial track record includes my favorite ultra-premium tequila.

“Ken has a deep understanding of the drinks space and several luxury categories that I know will be invaluable to growing this business. I look forward to bringing a luxury champagne to my fellow artists and fans in the near future.”

“Gold Bottles” will be featured on Jeezy’s forthcoming album Church in the Streets, due out Nov. 13th.

Jeezy’s new champagne is expected to be released in 2016.

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