“… as well as setting a budget for marketing via Facebook. I find that Facebook ads are a great way of getting your content in front of people and having them engage with it.”
Check out the interview with WEIGHT exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
WEIGHT: My journey essentially started when I was a freshman in college back in 2004. I was attending UTA and a friend of mine allowed me to set up a makeshift studio in an empty room in his home. It was then that I was able to actually sit down, record, and mix my first mixtape. Eventually I had my own apartment and continued honing my craft as an artist, producer, and engineer as I worked on my own solo projects as well as OrgiNate and I’s group Crooked Poet.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
I would say to keep priorities in line so that a firm foundation can be built. By priorities I’m referring to the fact that whether it’s as an artist or as engineer, if you’re going to do it on your own you will need capital to get things going. So, more than likely you’re going to need to work one, if not two jobs to finance the ambition.
What are some of the hardest challenges and tasks in your position?
I feel that the biggest challenge I face is the many hats that I wear. I stay very busy doing a variety of different musical tasks whether it’s recording/mixing/mastering for clients, diligently working on solo and group projects, building a brand or producing for artists on my label. I find it challenging to juggle everything.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
In my own experience I feel that one of the best ways to promote your music is working with PR companies to help you gain exposure through various media outlets as well as setting a budget for marketing via Facebook. I find that Facebook ads are a great way of getting your content in front of people and having them engage with it.
Tell us about your city. How are the artists and the fans?
The DFW area has a lot of untapped talent. There are many great artists out here, but in an area where club music and the turn up reigns supreme it can be challenging for artists with original and unique ideas to push through the saturation.
Where do you see yourself a year from today?
I see myself still actively engineering for my company ACDaudio and growing the ACD brand in general. By that time we will have released many of the artist’s 1st LPs. In a year our fan engagement will exponentially grow. I will also be looking to travel for performance opportunities outside of the metroplex.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
I have so many inspirations it’s hard to narrow it down to a few. If I had to narrow it down I would say Maynard James Keenan (Tool, APC, Puscifer frontman) is a huge inspiration to me. The ability to express different types of emotion and messages via different outlets is a trait that resonates highly with me.
How do you feel about the music coming out today? Do you like it?
70% of it no. 30% of it yes. I turn on my radio and proceed to turn it right back off most the time.