“The best way is to stay with the times. Listen to current music, watch current videos, and read current articles. Pretty easy, right? The key is to utilize the most popular modern marketing tool, which is social media networking…

Check out the interview with Adam Hayman exclusively on Skilly Magazine Online.

SKILLY: How were you able to start your journey in the entertainment business? Where did this all start?
Adam: My parents were extremely musical. My mother and grandmother played piano and my father had a lot of successful projects; landing a song in the popular 80’s movie Spring Break, and currently teaching guitar. He began teaching me guitar as soon as my fingers could fit around the guitar neck. I knew I would spend my life playing music. My parents guided me through how the business works, and I studied music business at Musicians Institute to further my knowledge.

What are some of the creative ways you use to promote your music?
In the bands I’ve been in, we’ve always created a page for all the main social media sites (Facebook, Twitter, Instagram etc.) and we message tons of people everyday to share our product; whether it’s a new music video or a new album. Not everyone will look, and not everyone will like it, but a surprising percentage will turn into your fans. As a producer, it’s different. I’ve never cared too much about getting my name popular. I’ve focused a little more on building relationships with artists and labels and publishers. Because that’s where the business is as a producer. It’s not about getting Facebook likes because you aren’t trying to promote your show or album. You’re trying to get placements or songs to artists. Start small and build your way up.

What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
I try to do a bit of everything. I produce for other artists and television. I release music under my own name as an artist. I’m learning some songs right now to start playing guitar for a country singer, which I’ve never done before. I played in a metal band int the past. I never put all my eggs in one basket.

How is the music scene like in your hometown? What do you like about it and what don’t you like?
Back in high school it seemed like everyone was a lot more willing to go out to the local shows and support the music scene. While there is still that community, it’s significantly smaller. Sonoma County definitely has its own sound. The artists here are pretty unique, and definitely want to have that underground feel.

Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
It’s going to continue evolving and recycling old music with new sounds. The best way is to stay with the times. Listen to current music, watch current videos, and read current articles. Pretty easy, right? The key is to utilize the most popular modern marketing tool, which is social media networking!

What advice can you give to other upcoming artists and musicians trying to achieve success?
It’s all about who you know. Make connections and use them. But don’t make it all business. You need to be friends; 90% friendship and 10% business. When you’re friends, they want to help you out.

What inspires you to write your next song?
Sometimes I just hear it in my head. Sometimes I just hear a song I love, and it gives me an idea. Sometimes I just sit down with a blank head and fiddle around until something comes out. Life events also bring on emotions that will create an idea.

What are the steps you take to make a song?
Definitely depends on the genre. Sometimes it’s just my guitar and voice. Other times it starts with a synth, or drums. Sometimes I hear a vocal melody in my head and I’ll find chords to go with it.

What do you think makes a great song?
A good structure and nice dynamics create the foundation. I’m a sucker for good chord changes. While some great songs are only one or two chords, those are usually great because of rhythm.

Where can we connect with you? Can you give us your social media links and where we can contact you?
My main site (adamhaymanmusic.tumblr.com) will always update on the current stuff I’m doing.

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