“… never feel insecure about your flaws or your life when you present yourself.”
Check out the interview with UnRuehle exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
UnRuehle: I’d say it started as a kid in elementary school when I was amazed by the passion and emotion I heard in rappers like Eminem, 2pac, DMX, etc. Then my admiration grew stronger through later days as I encountered more down points and tragedies in life and rap was always there for me. I even gained a liking to the whole world of literature and writing as well. I’ve been involved with every form of English through the years, and I believe it led me to where I am now.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Hell, I’m still trying to figure out what I’m doing but at this point I’d say the biggest thing I’ve learned through my hours of self-reflection is to never feel insecure about your flaws or your life when you present yourself. Believe it or not, these are the strengths and things that make you unique and stand out from the rest.
What are some of the hardest challenges and tasks in your position?
When it comes to creating the music, my hardest challenges come from expressing my emotions and writing things the way I want it to. I’m a perfectionist. When it comes to the other forms of language, I can let it spill out and completely let it cover the canvas. However with rap, I have to factor in music which is harder than it sounds. I have fewer syllables to fill in detail.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
I find that finding magazines and blogs are my most successful engagement promo options thus far. I would recommend going to comment sections of other artist’s and Reddit feeds also, but I feel they are more tedious and provide growth less frequently. Beware of the whole viral marketing things and study the sources before you pay for them. Also never buy plays or followers, this is not going to help your growth.
Tell us about your city. How are the artists and the fans?
I’m from Detroit, it’s the type of city that doesn’t need an introduction or explanation. The concerts are always off the chain whether it’s mainstream or underground, and we all try to support each other and push each other towards success. Of course some of the music on the underground scene is generic and copy and pasted from my view time to time, but when there’s an artist with talent and determination they rise out and become one of the greatest to ever do it.
Where do you see yourself a year from today?
I see myself continuing to get better and building up for the top. Realistically I probably won’t be doing country wide headline events or have a record deal, but I always strive and hope for the best outcome. I work to make it a reality.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My biggest influence by far is Eminem. As a white rapper from Detroit, I faced similar struggles and battles that he did and I realized that even at a young age. So I wouldn’t even be a rapper without him. In addition I’ve grown fond of Kendrick Lamar, J. Cole, Immortal Technique, Tech n9ne, Joyner Lucas, and many others. It would be wonderful to just meet them or learn from them first hand and gain the wisdom to become my own artist in that type of position.
How do you feel about the music coming out today? Do you like it?
I am honestly not sure. I do like the type of production I’m hearing and the ability that engineers have to be so musically refined unlike ever before. I also like some of the hype that comes off of the more aggressive and short burst type of flows that have become popular. I don’t like the artists and how they choose to present themselves or the content that they put in their songs normally.
Where can we contact you and find you online?
You can find my music and social media pages by searching for UnRuehle on all of them including YouTube and Soundcloud. Twitter is @rulerization however.