“I’ve done things like riddles and contests with Facebook fan interaction … I think people like to connect with the artists they’re listening to, so I keep the Facebook fan page pretty active.”

Check out the interview with Twee-ze exclusively on Skilly Magazine Online.

Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Twee-ze:
While still in college I met up with a group of like-minded beat makers, singers, and emcees with different backgrounds and ethnicities who wanted to make good music. We ended up forming a group called Evidence of Genius. Everything stemmed from that and I started recording and releasing solo projects and singles.

What are some of the creative ways you use to promote your music?
I’ve done things like riddles and contests with Facebook fan interaction. I’m also reaching out to different media outlets and building that foundation and exposure on different radio programs. I think people like to connect with the artists they’re listening to, so I keep the Facebook fan page pretty active.

What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Sometimes I get caught up in overthinking and worrying too much about what’s popular at the moment. I overcome that by remembering that this is my expression vehicle and I need to love the time I spend in it. At the end of the day an artist really should be his own biggest fan. Not in a cocky way, though. I mean being proud of what you’re putting out.

How is the music scene like in your hometown? What do you like about it and what don’t you like?
North Carolina is packed with talent and Greenville is no exception to that. That definitely makes me proud. I think the only downside is the mentality where we try to outdo each other all the time. Healthy competition is always a motivator, but it can be on a different level.

What advice can you give to other upcoming artists and musicians trying to achieve success?
It sounds cliché, but just don’t stop. The more you write, flow, sing, whatever, the better you get. I’d tell them not to be too concerned with what everyone else is doing and do what you like. If your heart’s in it, people will be able to see that and connect with it.

What inspires you to write your next song?
This has evolved over time, but one part of it that hasn’t changed is when artists from my team make good music. It always lights some kind of spark in me and I go fully in the zone. Another thing is the feeling that I want to make people feel with my music. I call it the intention behind the song. Like making you think, vibe out, party, whatever it could be.

What are the steps you take to make a song?
It varies whether I know what I’m going to use the song for. Sometimes it’s just something that happens like “Complicated.” We were vibing out to an old Dilla beat and boom wrote a song. Other times I’m searching for a certain vibe to add to a longer project or it could be a collab track with a predetermined concept.

What do you think makes a great song?
It’s all about the feeling to me. Party, chill, love, conscious thought, sadness, all of it. There are people like Michael Jackson who had that ability to make you feel whatever he was feeling. I look back on some songs I used to like back in the day and analyze them and say “those lyrics made no sense.”

Where can we connect with you? Can you give us your social media links and where we can contact you?
 Soundcloud: www.soundcloud.com/tweeze-aka-twee-ze
YouTube: www.youtube.com/user/tweezedoitez/videos
Facebook: www.facebook.com/tweezakatweeze
Who Cares Mixtape: www.datpiff.com/Twee-ze-Who-Cares-mixtape.723410.html