“Hooks. Most definitely hooks. Half of the time people either don’t remember the verses or don’t care to, but they’ll always remember hooks. Especially if the beat sells itself.”

Check out the interview with Toine Jackson exclusively on Skilly Magazine Online.

Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Toine Jackson:
I can’t say I’m in the entertainment business yet. If anything I’m still auditioning. You know, steady learning from my mistakes and failures as another opportunity. I can say it started from me just wanting to turn something I was naturally good at into a career.

What are some of the creative ways you use to promote your music?
I don’t really have any creative ways or just any strategies. I just put music out whenever I feel like it on Soundcloud or Instagram snippets, and if people rock with it then that’s just it.

What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
My greatest challenge I guess is making something that’s catchy but meaningful at the same time. I’m the type to vibe out to lyrics versus a catchy hook any day, but it’s all a part of a formula. What I do is try to take whatever it is that’s hot at the time and make it my own so I don’t sound like everybody else using the same cadence or style or whatever.

How is the music scene like in your hometown? What do you like about it and what don’t you like?
The music scene is on a steady rise and I think it’s dope. There’s a lot of talent there and with the internet and social media, there’s so many outlets to get discovered. What I don’t like is the whole crabs in a bucket mentality in Mississippi because that makes those artists that are about to breakout go to Atlanta and get more love there than at home.

Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
More artists are definitely going to be themselves and not what they’re depicted to be. That’s when the new fad becomes ordinary because everyone is diverse.

What advice can you give to other upcoming artists and musicians trying to achieve success?
Plan, plan, plan. I’ll say it again, plan. Practice on your craft like it’s your job because eventually it will be, but that’s all up to the time you put in it. No one else at the end of the day is going to be responsible for your failure or your success but you. Don’t have too many cooks in the kitchen.

What inspires you to write your next song?
Whatever I’m feeling at the time. A memory, a phrase, whatever I’m looking at. I just try to draw inspiration from any and everywhere.

What are the steps you take to make a song?
I usually just freestyle over a beat until I say a particular line I like and just build around it. Overall the beat itself really sets the tone though.

What do you think makes a great song?
Hooks. Most definitely hooks. Half of the time people either don’t remember the verses or don’t care to, but they’ll always remember hooks. Especially if the beat sells itself.

Where can we connect with you? Can you give us your social media links and where we can contact you?
Soundcloud: www.soundcloud.com/ibtoine
Twitter: www.twitter.com/ibtoine
Instagram: www.instagram.com/ibtoine
Email: ibtoine@gmail.com