“Artists must take advantage of social media advertising and marketing to stay relevant.”

Check out the interview with TIN exclusively on Skilly Magazine Online.­­­­

Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
My journey in the entertainment business began as a member of a group named StackHouse in which I was an artist along with three other rappers and we all produced. Then I began to focus more on my own solo career and my brand T.R.I.B.E. L.I.F.E. IThe Righteously Inspired Brothers Everywhere Living In Freedom Eternally).

What are some of the creative ways you use to promote your music?
I mainly take advantage of social media to promote my brand of music, but of course I also attend networking events throughout Houston. I’m from the small town of Hopkins, South Carolina, so my nature and essence stands out in Texas as my music gives them a taste of something different like a southern delicacy.

What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The greatest challenge I face in today’s entertainment business is getting heard as I have created my own lane with my “Rebel Muzikk.” My music hasn’t reached the amount of people it needs to reach for me to go to the next level, so I constantly think of ways to reach more people. The attention span of most people is short, so my soulful, lyrical style of music requires more thought to understand as opposed to some of the mainstream music.

How is the music scene like in your hometown? What do you like about it and what don’t you like?
The music scene in South Carolina is growing with raw talent. South Carolina artists are hungry and passionate with plenty of stories to tell and a different perspective of the south. I don’t like the fact the some of the artists lack originality and a lot of people blindly make music with no real plans, campaigns, or purpose, leading to over saturation of music. I moved to Houston because it’s easier to understand and articulate something from the outside looking in.

Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
The future of music is going to be all online. Physical albums are becoming less popular and everything is mobilizing. Everything can be accessed in the palm of your hand via smart phone. Artists must take advantage of social media advertising and marketing to stay relevant. I feel artists have to release singles and EP’s as opposed to whole albums.

What advice can you give to other upcoming artists and musicians trying to achieve success?
The best advice I can give other upcoming artists is to stay focused on the task at hand. Create large goals and break them down into smaller, more realistic goals. An artist’s main objective should be to see progress in their career and to maximize their productivity. I do a lot of research personally, and I know for a fact that learning and applying what’s learned will help a person to be successful at anything in life.

What inspires you to write your next song?
I’m inspired to write my next song by the need to tell “The Greatest Story Never Told,” meaning I hold insight to a story that’s unfamiliar to most and hasn’t been presented fully. Everyone has a story to tell and my unique circumstances in life, and the obstacles I overcame motivate me daily to tell people the story of being black and oppressed in South Carolina, “The Hate State.” I want my reality to be noticed, so I’m on a never ending mission to reach the masses. My inspiration comes from my desire for people to understand South Carolina.

What are the steps you take to make a song?
When I’m composing a song, I find a well-produced beat and I vibe with it until I have a melody or a hook for it. Sometimes I write my verses first and come back to the chorus. It all depends on how I feel at the moment. I’m very picky with beats, so sometimes I produce my own music like I did on my debut EP The Public’s Enemy.

What do you think makes a great song?
I think a great song first starts with the production because the beat has the power to induce feelings that the lyrics may not be able to. A great song has to have a great beat and melody along with meaningful lyrics. I like to be able to feel the pain, energy, emotion, and passion of the artist.

Where can we connect with you? Can you give us your social media links and where we can contact you?
Official website: www.tribelifetin.com
Soundcloud: www.soundcloud.com/tribelifetin
YouTube: www.youtube.com/channel/UCVL_RrCXHI5D_vKynyDMung
Facebook: www.facebook.com/TRIBELIFETIN
Twitter: @tribelifetin
Instagram: @tribelifetin