“Everything inspires me for the next song. Life in general: failure, success, emotions, experiences. But there’s nothing like the thrill of putting the words together and having people respond to it.”

Check out the interview with Thee!General exclusively on Skilly Magazine Online.

Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Thee!General:
I kind of just fell into it. It took me a while to embrace my creative nature. I thought it was weird at first. Being around other creative individuals helped me to find myself as an artist and what I wanted to do with my talent. It all started on a small block in north Philly with a small studio setup.

What are some of the creative ways you use to promote your music?
I’d say video. Video production’s a very good tool to use to promote and market your music. Also networking events. Setting up events as a vendor isn’t a bad idea either.

What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
As an independent artist it’s definitely a good idea to find a lane and navigate it the best way that you can. Everyone belongs to a specific niche of followers, it’s finding those potential or initial followers that’s a challenge.

How is the music scene like in your hometown? What do you like about it and what don’t you like?
The music scene is growing in Philadelphia, the youth support each other a lot better than in past years. It’s tough to get noticed because of the amount of talent here, but it also keeps you sharpening your skills.

Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
It’s exciting because you have to use your mind. There are millions of artists out there who haven’t been discovered yet. Creating a way to connect with fans is what separates a good artist from a great one.

What advice can you give to other upcoming artists and musicians trying to achieve success?
Stay hungry, stay motivated, and continue to find things that inspire you to improve and get better at your craft.

What inspires you to write your next song?
Everything inspires me for the next song. Life in general: failure, success, emotions, experiences. But there’s nothing like the thrill of putting the words together and having people respond to it.

What are the steps you take to make a song?
I always start with the title of the song, then I make my way to the chorus/hook and I save the best for last, which is the lyrics.

What do you think makes a great song?. A great song’s either one of two things: extremely relate-able or ridiculously catchy. I try to combine the two most of the time.

Where can we connect with you? Can you give us your social media links and where we can contact you?
Vimeo: www.vimeo.com/theegeneraluno
Facebook: www.facebook.com/theegeneraluno
Twitter: www.twitter.com/theegeneraluno
Instagram: www.instagram.com/theegeneraluno