“My biggest piece of advice is take your time to really map out your path and be realistic.”
Check out the interview with The Verce exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
The Verce: I started out making music with some kids in my school. We formed an underground hip hop group called the Riot Squad. We eventually broke up and I decided to fly solo. Unfortunately the record labels were not really digging my positive musical vibe, so I decided to walk away from the music biz. I dropped my final song titled “Wait On Me” and it caught the ears of a few record label heads and within a week I was on a plane to Cali. Snoop did a song with me and boom here I am.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
My biggest piece of advice is take your time to really map out your path and be realistic. If you are doing this for the money then treat your music like a business. If you are doing it for the love then do it your way and don’t let others influence your creative ideas. Also remember, you will only be hot for so long. You need to make your money last the rest of your life so don’t spend too crazy too early.
What are some of the hardest challenges and tasks in your position?
I have a really good team so they handle a lot of my challenges business wise. Shout out to Fkn Muzik. The hardest challenges for me is being away from family. Missing my family’s monumental events is hard. There are some things worth more than money and I will never be able to say I was there for a 1st step or birthday, etc.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
There is so much content out now it makes it hard to stand out. Controversy is an effective promotional tool these days. A strong online presence is also important.
Tell us about your city. How are the artists and the fans?
I’m from the city of Outkast, Ludacris, T.I. Wide Spread Panic, and so many others; Atlanta. I don’t really need to say much about the A. We stay lit. The artists are grinding hard every day. The A has so many talented people and the fans are the best.
Where do you see yourself a year from today?
If the radio stations pay attention to my controversial song titled “Matt McConaughey” I see myself accepting a Grammy for new hip hop artist of the year. Especially if they see the video for “Matt McConaughey.”
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My biggest inspirations were Cowboy Bill, Biggie, 2 Pac, Outkast, and Goodie Mob. I have mad respect for The Weeknd, Steve Aoki, and Flux Pavilion just to name a few.
How do you feel about the music coming out today? Do you like it?
Well it depends on the genre, but I ain’t gonna dig that hole. Lets just say the days of having your own sound are gone. I turn on the radio and song 1 sounds just like song 7.