“At the end of the day I just wanna make great music and have someone else deal with the politics of the business.”
Check out the interview with That Boy Ren exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
That Boy Ren: My journey in the entertainment business began in high school during senior year. I attempted to start my own record label with some friends who were talented. At the time I thought PDiddy was the shit so I wanted be the next him. We promoted parties at this lil’ teen club in Lawrenceville, GA called Unit 6, but do to the lack of knowledge and others’ agendas things didn’t work.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Stay focused, stay positive, stay consistent, and stay true to what you believe in. Don’t let others dictate who you want to be. Also learn the business.
What are some of the hardest challenges and tasks in your position?
I would say for me was dealing with the politics and lack of authentic in the game. I’ve always moved to the sound of my own drum and in this game that could be a blessing and a curse. At the end of the day I just wanna make great music and have someone else deal with the politics of the business.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Although it’s the internet age, I still believe that the grassroots method is most effective. People wanna be able to touch you, kick it with you, before they decide to truly rock with you. I consider my music “struggle music” so it means something for the people to be able to approach me and take something away with them.
Tell us about your city. How are the artists and the fans?
Atlanta, the hot bed of hip hop. I believe that the city is actually a too oversaturated with artists and producers, everyone is trying to ride the wave. Same can be said for the fans. You got your heads then you got the wave riders. Right now Atlanta is lacking the substance that made it great.
Where do you see yourself a year from today?
A year from today I see myself gearing up to rock my own stage at A3C and being on the road touring nonstop. Also grooming and pushing my own artists through my label Now Or Never Music Group.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My biggest inspiration artist wise is DMX, just his passion and the way he commanded the stage was amazing to me. Today my biggest inspirations would be my daughter and the people. Artist wise J. Cole and Kendrick are amazingly talented.
How do you feel about the music coming out today? Do you like it?
I think you gotta take the good with the bad. I’m more of a lyrics guy so a lot of the new shit isn’t meant for my demographic. I can’t get into a lot of it, but that’s because it’s not meant for me. I will say this though, I do feel as if today’s music lacks substantial value.
Where can we contact you and find you online?