“I would say giving your fans free content. Don’t always try to make money right away, sometimes if you’re not known you have to build up that notoriety first. Free content meaning free music, merchandise, or even selling at a reasonable price.”
Check out the interview with Syc PHyX exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Syc PHyX: We all came together as a hip hop group in 2011 and called it Syc PHyX which was created by Hittmane and RogBeatBarrage. The main members are B.Vicious, Hittmane, Q, and G-Real with a cast of others. It has been quite a journey so far doing shows, making a ton of music in the process, working on radio play, as well as continuing to look for promotional opportunities. We are just getting started.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
Dare to be different and always try to be better than you were yesterday. When things look bleak, get up, look up, and don’t give up.
What are some of the hardest challenges and tasks in your position?
The influx of artists in this industry. As a hip hop group it is challenging because there doesn’t seem to be many of them on the scene, but instead a lot of solo artist. Sometimes it’s difficult getting exposure, meeting deadlines, and not being known as much as we would like to right now. The product is there, so its only a matter of time.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
I would say giving your fans free content. Don’t always try to make money right away, sometimes if you’re not known you have to build up that notoriety first. Free content meaning free music, merchandise, or even selling at a reasonable price. Doing shows also helps to gain exposure, passing out flyers, business cards, etc.
Tell us about your city. How are the artists and the fans?
We’re from Phoenix, Arizona. There are some artists out here with talent, but don’t get the shine they deserve. As far as the fans go, there are some music lovers out here that go and support the artists. I feel the fans appreciate the grind and the underground sound and want to hear good music.
Where do you see yourself a year from today?
I see us in a position to possibly get signed, if not already. We’re making moves now and there is no looking back.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
I look up to my mom, she has been through a lot and deserves the world (B.Vicious). As far as artists go our inspirations include 2Pac, Kendrick Lamar, Kanye West, E40, Outkast, J.Cole, The Weeknd, KRS One, and Mos Def just to name a few.
How do you feel about the music coming out today? Do you like it?
Today’s music is watered down somewhat. The lyrics have waned and now it’s all about the beat. If you’re not commercial, then you get put on the backburner. The underground is the realest and they have the realest fans. Don’t get me wrong, there are still artists that stay true to their craft.
Where can we contact you and find you online?