“People bring too much money and attention to it at the same time. There isn’t an ear for talent anymore, just a catchy tune and some repetitive lyrics across most other genres. I’m always impressed when real talent is recognized and promoted.”
Check out the interview with StereoTitan exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
StereoTitan: I’ve been singing since a small child so always had an interest in the music business industry. It wasn’t until after my voice broke that I decided to start rapping and studying music in college when I took it seriously. I did my level 2 at Lewisham College and learned the basics of producing music and deejaying. My lyrics have progressed since. Year 2 of my level 3 at South Thames College is when I studied music business more in-depth as well as a little contract law to stay ahead of labels.
What are some of the creative ways you use to promote your music?
Generally Twitter, Facebook, Instagram, Snapchat, and I suppose just having videos on YouTube helps to promote you. Besides that I have been applying for opportunities on Reverbnation and creating/releasing new material to Soundcloud as regular as possible. I still have a relatively small fan base so any promotion and publicity is positive. Exposure is the end goal after all right?
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
Generally the fact that you need money (like in life) to pretty much do anything. Be it to get promotion for a release/your cause, radio spins, getting a video recorded & uploading/marketing it correctly, image/A&R. It took me a long time, but also developing my own sound and identity which is something everyone must do irrespective if you make music. Just work hard in all you do and hopefully your blood, sweat, money, and pain won’t be for nothing.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
Rap/grime is pretty much the same thing in my opinion, besides the extremely talented the underdogs rarely come with anything unique/original. People bring too much money and attention to it at the same time. There isn’t an ear for talent anymore, just a catchy tune and some repetitive lyrics across most other genres. I’m always impressed when real talent is recognized and promoted.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Honestly, I have no idea. Several things are certain. Albums and mixtapes/hard copies will soon be a thing of the past as digital copies have been popular for some time now and available in several formats. Live performance, gigs, and tours will only gain popularity as festivals have been over the years with even major cross-over acts collaborating with underground acts and even merging labels (Drake & Skepta with OVO x BBK for example) which only aims to increase market share and create more money.
What advice can you give to other upcoming artists and musicians trying to achieve success?
Be original and create what you enjoy listening to as it’s all about self-satisfaction and pleasing listeners. And if you don’t enjoy creating music (in whichever form) after several years give up as it is a very long and lonely road with much risk and no guarantee.
What inspires you to write your next song?
If it isn’t a fire instrumental or a vibe I get creating a beat/listening to someone else kill the mic then it could literally start from a lyric/vocal I randomly think of. In this case the instrumental will come after. I do however have a very large backlog of finished yet unrecorded songs dating as far back as 2014 as well as projects that have been half-way through the pipeline (just beat or just lyrics/a concept). I may just release a crazy EP/set of files in years to come like Wiley did. Who knows?
What are the steps you take to make a song?
Create the lyrics to a first verse, start writing away, or come up with a catchy hook. At this point search for an amazing instrumental that either suits the lyrics or my mood at the time. From there it just takes time and writers block isn’t a thing. Just stop, go about your business, then come back inspired be it in a day or several weeks. As long as you keep pushing.
What do you think makes a great song?
An amazing instrumental and artist voice/sound; good lyrics that are not only a little catchy but keep listeners intrigued; energy; originality; and a good hook (not necessarily catchy but has a nice ring to it). Right now I’m listening to Fabolous’ “Motivation” from Summertime Shootout as it has all of those things.
Where can we connect with you? Can you give us your social media links and where we can contact you?
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