“I would tell all the young kids to believe in yourself. I’ve learned that no one believes it if you don’t believe it first.”
Check out the interview with Spuck Johnson exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Spuck Johnson: It all started in my mom’s living room. We would play an instrumental on her stereo and with a radio/tape recorder we would record our voices. No adlibs, no overdubs, no autotune – straight raw. I eventually got older and decided I was tired of using other people’s beats. I got some studio equipment and started producing my own hits.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
I would tell all the young kids to believe in yourself. I’ve learned that no one believes it if you don’t believe it first. Anything you can think, you can do; just never give up. No matter how rough it gets never give up.
What are some of the hardest challenges and tasks in your position?
I would say by far one of the hardest challenges is dividing my time between family and music. Not to mention dividing my money in the same areas. It’s hard to pay bills while trying to finance and promote a brand. But I’m doing it.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
The best way to promote is word of mouth. Nowadays the artists of the younger generation aren’t selling music out of the trunk. They don’t know how to go hand to hand until the digital downloads start generating funds. I have no problem with that, my problem is online marketing. I haven’t quite figured out how to generate views without paying for them.
Tell us about your city. How are the artists and the fans?
My city is great. You know, every city has its own market and their artists did real well when introduced to the mainstream. Look at Nelly for St. Louis. Let me tell everyone, Wiz is dope and there’s a lot more where that came from. Pittsburgh hip hop artists are on the rise.
Where do you see yourself a year from today?
What I do know is it will be a lot further than where I am now as far as music and film; I’m writing screenplays. I guess that would be a different interview. I got a lot to say, but yea as far as film and music. I plan to be a lot further on this road to success. I appreciate you letting me have this opportunity. For real that’s love
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My daughter, I was 15 years old when she was born. If you see this, I love you Jasmine. I’ll always include my life in my music. I’m also inspired by the need for change in the way we live/carry ourselves socially in the hip hop world. I feel like I got a voice. I look up to all the little league football coaches, all the people sharing their time to better someone else.
How do you feel about the music coming out today? Do you like it?
I feel it’s great energy, a lot of phenomenal talent. I like it. You know artists like Big Sean make me proud to be a part of today’s hip hop. In some cases there’s artists where I can see the talent, but they aren’t getting deep enough. We always hear about the good times, the clubbing, the cars, and the money. What about when it ain’t all good?
Where can we contact you and find you online?
Official website: www.spuckjohnson.com