“The most important thing is to set a goal. Decide for yourself what it is you want to do or where you want your music to take you and keep knocking on doors until someone eventually listens.”

Check out the interview with Spradley exclusively on Skilly Magazine Online.

Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
Spradley: I’ve always felt like an entertainer. Music was just the best creative outlet. I think you’ve heard the pots and pans story from a lot of artists, so I’ll skip that. But for real, I made a rhythm from whatever was close by. It wasn’t just noise to me it was a way to create a sound. I kept building on that, from music production to becoming an artist.

I paid attention to entertainers that I felt were the kind of artist I wanted to be. So at home, growing up even if it was just in my room, I kept dreaming up who I wanted to be in music. And because of that, people always seemed to see the entertainer in me. I just stepped into position to make it reality.

What are some of the creative ways you use to promote your music?
My team and I upload a lot of dope freestyles on social media. Armored Sound Productions is always churning out music for the people, we keep talking to the fans to hear what they like about the last song and what they expect from us in the next one’s as well.

While we’re doing that, the fans are telling other people that they listen and the word spreads. Plus interacting with fans creates an even better buzz. People like to know that they’re appreciated. And we do appreciate our fans because without them there is no us.

What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
There’s a lot of comparisons in the music industry and there’s an even bigger temptation to sound like xyz rapper/singer. Sometimes you have to force yourself to carve your road and stay true to who you are as an artist. It’s important to talk yourself out of copycatting just to make people happy.

For instance, I saw a scout asking for an artist that sounded like another artist. It’s rough when people are pretty much trying to box in your creativity. That’s why I work with Armored Sound. Music producer Big Chan knows I have my own flow, Chill has his sound, ‘Vante does what he does, etc. and he always sets the bar high. He brings out the best of any artist he works with.

How is the music scene like in your hometown? What do you like about it and what don’t you like?
The internet has broadened the fan base, hip hop has gotten a lot more play recently. I’m happy about that. People are a lot more understanding of what you’re trying to do. There’s always something going on now. Plus major artists are no longer just trying to hit the big areas and major cities, they’re trying to reach fans in small towns. The music is growing.

Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Music is always moving and that’s the best part about it, music definitely has a life of its own. I don’t think you can really predict where it’s going. But I think we’re going to be a lot more interactive musically due to technology.

What advice can you give to other upcoming artists and musicians trying to achieve success?
I could simply say don’t give up, but I think that’s a given. If this is what you want to do, if this is what you want for real, you need to find every avenue to get heard. It’s definitely not the easiest thing. Get familiar with no because you’re going to hear that a lot, but don’t let it shake you – let it be your motivator.

The most important thing is to set a goal. Decide for yourself what it is you want to do or where you want your music to take you and keep knocking on doors until someone eventually listens.

What inspires you to write your next song?
Waking up every day is enough inspiration. But the chance to make music every day of my life makes me want to make more music. Especially since it’s something I’ve always wanted to do. You know that feeling you get when you have something in your head dying to get out? There’s nothing more inspiring than that.

What are the steps you take to make a song?
Every time it’s different. Sometimes I get an idea for a beat first and we go with that. Then there are times when something in the world gets my attention and the lyrics come first. The thing is, when music is constantly playing in your head you’re always making a song. As far as the mechanics of it, if I have a beat that I’m feeling I pull the track up and give it some lyrics. Then we listen to it and if we don’t like it we do it again and again until it feels right.

What do you think makes a great song?
Great music connects people. It may not connect with everybody, but it connects. There’s something about a song that either makes you think or takes you to a place. It might be audio but it has to still give you a visual. Even if it’s a visual of what you think my life is like.

Think about when you see a music video for the first time. It’s usually after you heard the song for a while and a lot of times you’ve already had the visuals for that song already playing in your head. But that’s what a great song is supposed to do, it’s supposed to take you along for the ride.

Where can we connect with you? Can you give us your social media links and where we can contact you?
Official Website: www.armored-sound.com
Facebook: Spradley-Did-It | ArmoredSound
Twitter: @iamspradley | @V_A_n_T_est93 | @A_S_Prod | @DonCHiLLeone

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