“The more artists get involved, the more control they’ll have over their careers.”
Check out the interview with S.O.S exclusively on Skilly Magazine Online.
Skilly: How were you able to start your journey in the entertainment business? Where did this all start?
S.O.S: It all started when I was only five years old and lived in Malta where very early on I developed a passion for music and fell in love with singing and dancing. At the time my older sister and her friends put together a kids talent group. I’d just be on the sideline during rehearsals learning all the moves trying to join in. After many years of performing as a hobby I decided that I wanted to make my music a career.
What are some of the creative ways you use to promote your music?
I like being able to promote my music through lots of different means. I think one of my main ways of connecting with fans and getting exclusive news about my music out to the world is through social media. I think a lot of people use social media nowadays so it’s really one of the best tools for reaching out to fans and keeping everyone updated.
What is the greatest challenge you face in today’s entertainment business? How do you overcome them?
The greatest challenge I face in the British music industry is that there are so many other amazingly talented, up and coming artists and musicians. It makes the industry a very competitive one. At the same time this is quite a positive thing because it really makes me step up my game and continue to strive to write better songs and be the best I can be.
How is the music scene like in your hometown? What do you like about it and what don’t you like?
I’ll focus on the Maltese music scene where it’s interesting one because there are a lot of talented singers and musicians there; however, I think that due to the limited opportunities the growth and development of popular music becomes slightly effected. One thing I don’t like is that singers and musicians struggle to make music their sole career whilst living on the island as a lot of people and companies expect to utilize their talent without sufficient payment.
Where do you think the future of music is going to be? How do you feel artists can be more a part of it?
Unfortunately I believe that as the music industry and technology continue to grow, we will eventually see the end of CDs and physical copies of albums. Artists can be part of the process of music creation by educating themselves on the business side. The more artists get involved, the more control they’ll have over their careers.
What advice can you give to other upcoming artists and musicians trying to achieve success?
For what it’s worth, my small bit of advice is to always stay true to your core values as an artist and a writer. As you go through your career in the music industry, many people and companies will try to manipulate your style and sound to suit an idea or image they create for you. In reality it should be you the artist calling the shots.
What inspires you to write your next song?
Everything and anything inspires me. Honestly, it could be the smallest things that end up giving me the best ideas for my favorite songs. The funny thing is that I could spend hours trying to source inspiration and trying to force it but come up with nothing. Then at the weirdest times the inspiration could suddenly slap me in the face.
What do you think makes a great song?
For me a great song consists of a really groovy bass rhythm that forms part of the main hook, a really prominent drum beat, some layered vocals singing a really catchy melody, and lyrics that aren’t too obvious so that the listener is left thinking a bit about what’s being said.
Where can we connect with you? Can you give us your social media links and where we can contact you?
Official website: www.sosofficial.co.uk
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