“I always get told that I just need that one song that can get played in the club over and over. But that’s not what I do. I’m an artist and a lyricist. I enjoy constructing lyrical songs with powerful messages behind them.”

Check out the interview with Sincere exclusively on Skilly Magazine Online.

Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Sincere: I began reciting rhymes that my cousin would write for me to memorize at the age of 5. After that I would just dibble and dabble with writing for myself over the years. It wasn’t until my sophomore year in college at San Diego State University (SDSU) that I actually believed that I could pursue music as a career. It went from just writing never ending verses to constructing full length songs over mainstream instrumentals. Once I began to book shows for myself and I was getting the same response from an audience of complete strangers that I was getting from my close friends, I knew I was on to something.

What would be your biggest piece of advice for the young kids out there trying to do what you do?
I would just say to stick with it. I know that sounds really cliché, but it’s real. There were times when I sat back and looked at my career and thought about quitting because I wasn’t where I wanted to be. Especially for the amount of time I had put into it. All the money spent on recording equipment and shows where I had to pay to perform. It was tough. But then I finally realized that I was basing my success level off of material things.

What are some of the hardest challenges and tasks in your position?
I’d say the biggest issue that I’ve had to face in this music business is to not let the business part outweigh the music part. What I mean is to not let others influence the music I do based on what is perceived to be “hot” at the time. I always get told that I just need that one song that can get played in the club over and over. But that’s not what I do. I’m an artist and a lyricist. I enjoy constructing lyrical songs with powerful messages behind them.

We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
I’m still up and coming, so I’m sort of figuring that all out myself. I will give a lot of credit in regards to my current level of success to social media because I used it as a vessel to boost my fan base. I promote shows there and I’m able to connect and collaborate with other artists. In today’s age I’d say social media is one of the best ways to do so.

Tell us about your city. How are the artists and the fans?
I’m originally from San Bernardino, born and raised. Then I moved around a lot, eventually landing in the Imperial Valley before attending college in San Diego which I’ve made my more permanent home. Here in San Diego, to be honest, there isn’t too much of a hip hop scene. A lot of EDM type stuff, but from the artists that I have encountered I’d say it’s a very close knit community. Not always the easiest people to get along with because everyone is so competitive out here, which is good. But all in all there is definitely talent here.

Where do you see yourself a year from today?
That’s always a tough question and I never truly know how to answer it because you never know what life has in store for you. But I will say that I hope that my music is being heard and embraced on a more national level. I’ll continue to work hard to try and expedite this outcome, but I won’t force it. If you force it, you’ll usually end up in a situation that you could have avoided with patience, or you’ll end up settling for less than you’re worth.

Who and what were your biggest inspirations? Who do you look up to in today’s world?
I look up to God. He’s the only one I know who could take on the world’s problems, greed, jealousy, envy, hate, and betrayal yet continue to love everyone unconditionally. As far as music is concerned I’m really big on Nas, J. Cole, Kendrick Lamar, Logic, 50 Cent, and Drake. Obviously for all different reasons, but those guys hands down. The only people I listen to nowadays.

How do you feel about the music coming out today? Do you like it?
Some, not most. J. Cole, Kendrick Lamar, Logic, and Drake. I don’t really mess with anyone else. I’m very picky with what I listen to because who and what an artist listens to will influence their style.

Where can we contact you and find you online?
Official Website: www.sinaticentertainment.com
Soundcloud: sincere_sin
Facebook: sincere.sin
Instagram: @Sincere_Official
Twitter: @Sincere_Sin