“Multitasking between artist and father. It’s hard when your son has a game but you have to leave to go perform. Or watching him grow up via FaceTime and missing the good parts basically.”

Check out the interview with SINA exclusively on Skilly Magazine Online.

Where did this all start? Tell us about your journey in the entertainment business.
SINA: When I was a kid my older brother came home with “The Bridge Is Over” by KRS-One and from the moment I heard the melody I knew I wanted to be a part of the hip-hop culture. I instantly began writing rhymes and trying to learn everything I could about this movement.

In 2008 I started Street Ruckus Ent., but my plans weren’t to be an artist, rather I wanted to create an outlet for other artists. Unfortunately the legal system detained the acts I had signed to the label. Instead of watching my ship sink, I decided to pick up the pen and keep it afloat and I haven’t looked back since.

What would be your biggest piece of advice for the young kids out there trying to do what you do?
Network, network, network. Today’s industry is 90% network and 10% talent unfortunately.

What are some of the hardest challenges and tasks in your position?
Multitasking between artist and father. It’s hard when your son has a game but you have to leave to go perform. Or watching him grow up via FaceTime and missing the good parts basically.

We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Take every opportunity that comes your way. Turn down nothing, but you also have to watch for the people that say they can take your career to the next level. Do your homework before you start handing out your hard earned money.

Tell us about your city. How are the artists and the fans?
I’m from the Treasure Coast, Florida. It’s a growing city with a lot of talent of all genres. As far as the fans go, they kind of support their own friends. Everyone has a friend that does some sort of music right? They just support their own. Every now and then someone tries to start a movement but it usually fades due to egos.

Where do you see yourself a year from today?
I’m really a simplistic person. As long as I can hit the lab, perform, and watch my son grow to be a man I’m good.

Who and what were your biggest inspirations? Who do you look up to in today’s world?
My father is my biggest inspiration. He’s the strongest man I know and very business savvy. I aspire to be like him one day.

How do you feel about the music coming out today? Do you like it?
I’m indifferent about today’s music. Some is good and then obviously some is super terrible.

Where can we contact you and find you online?
Official Website: www.mynameissina.com
YouTube: @iamsincity
Reverbnation: @mynameissina

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