“I want for my team and myself to be recognized for preserving authentic hip hop music for the streets.”
Check out the interview with SIC WILL exclusively on Skilly Magazine Online.
Skilly: Tell us where this all began. What is your history in the music scene?
SIC WILL: It all began in Cincinnati, Ohio back in 2008. I started my company SIC WILL PRODUCTIONS.LLC and started producing my own songs. I was blessed to be able to produce and work with some of the best artists in the city and made a name for myself. To this day I have produced and placed music for radio, TV/film based out of Charlotte, North Carolina. SIC WILL PRODUCTIONS is made up of 3 main artists: Ant Dizzle, Mr. Nino Tarantino, and Piakhan.
What are the best ways to promote yourself as an artist? Any tips you can give us?
The best way to promote yourself as an artist is through the internet and by using other people’s resources to get ahead. Make as much noise as you can to attract attention to your brand through social media. This is the music business, artists tend to forget about the business part. Hire a real good PR Team that will help you release and push your projects.
What do you ultimately want to become in your career?
I want for my team and myself to be recognized for preserving authentic hip hop music for the streets. I love the culture and everything about it. Hip hop belongs to the people and is the voice of the voiceless. I’m only interested in putting my team in a position to win and be successful throughout their own music careers. When my team shines, I shine.
What is the hardest thing about being in the music business?
I would have to say penetrating radio stations to play your shit is the hardest thing about the game. Independents can’t compete with major labels because they put big money behind artist promotion and spins. It’s strictly pay for play now and not about whose record is the hottest; some bullshit if you ask me. It cost big money to break an artist.
What is it like in your city? What is the music scene like, and how is it like living there overall?
I live in the city of Charlotte, North Carolina and the music scene here is great for the major artists but it’s the underground artists who deserved all the shine. Musically this city influenced me to create due to the recent riots in 2016. The killing of Keith Lamont Scott by police sparked 2 days of civil unrest in which I learned something very valuable about the city of Charlotte. The people will not stand for injustice, they will fuck shit up.
What are some of advice you can give and share to other artists who are still trying to come up?
My advice is to keep making music and believe in your craft. If you are an artist/producer you should be music streaming, video streaming, and placing music on radio, TV, and film. Hire a good PR Team and go hard. The most important advice I can give to young artists is to register with ASCAP or BMI and take advantage of all the resources they provide.
What is the best thing that’s ever happened in your career?
The biggest thing I can remember happening to me in my career was the time some kids in a Colombian prison reached out to me through email to tell me how my music influenced them to change. I had a guy from Australia email me about how kids in his village love hip hop and to keep making music. This is why I make music, for the people. The power that hip hop has can move nations.
What is your inspiration?
My inspiration comes from God, my family, and community. I’m inspired by other’s struggles and pain also. Struggle makes you strong as hell.
Do you feel anyone can be successful now in today’s world of music?
In today’s music industry any average Joe can be successful, but the question is what do you bring to the culture? It’s not about the talent anymore, sadly, but more so the agenda of the label pushing the artist. The world is just waiting for that new artist to break out and set a trend. So yes, I think anyone can be successful in today’s music industry with some work.
Where can we find you on social media?
Official website: www.sicwillproductions.com
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