“My biggest piece of advice I would give to young kids trying to do this business is understand you’re going to work.”
Check out the interview with Shelia Moore-Piper exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Shelia Moore-Piper: I started part-time in 2008 and after 14 years of teaching full-time, I decided to teach part-time and go into the music business full-time. It’s been a grind. I have come to realize since I started full-time in 2014 that you get what you put into it. Don’t make light of the work and success is not a destination, it’s a journey.
What would be your biggest piece of advice for the young kids out there trying to do what you do?
My biggest piece of advice I would give to young kids trying to do this business is understand you’re going to work. No one is going to do your work for you better than you. Do please understand, it’s a grind. Also, I would tell them to do their research. Go to workshops, conferences, or seminars that will help you learn the business so you’ll know how to market yourself.
What are some of the hardest challenges and tasks in your position?
It’s challenging to deal with radio promoters that you hire to shop and service your songs to radio. If they have several projects, radio DJs only have certain slots to play music and your song may or may not get chosen. You can pay radio promoters high dollars, but still there’s no guarantees. Also, beware of fake industry people who come to you as wolves in sheep’s clothing.
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
The best way I find to promote and advertise your music is online via the internet with social media outlets. Also, find a street team to help you market your music because everyone does not have internet and/or social media. You want to make sure you cover all angles.
Tell us about your city. How are the artists and the fans?
Houston is the largest city in the south and the 4th largest city in the country. We have 6 million people that live here. The artists here all do their thing and the fans support when they want to. I always tell artists that if you have to go out of your city to make an impact, do so. You can always come back home. Creating a fan base is important and leaving a legacy should be a part of every artist vision in this business.
Where do you see yourself a year from today?
I see myself further than where I am right now and I hope to have made several strides in this business that will take me to the next level.
Who and what were your biggest inspirations? Who do you look up to in today’s world?
My biggest inspirations are Kirk Franklin, Tyler Perry, Jay-Z, and Jonathan McReynolds to name a few. I chose these individuals because, some of them have been homeless and they didn’t let their temporary circumstances keep them hostage. They kept it moving, working, and now they are successful. Also the pressure of being someone they weren’t didn’t get to them. They remained true to who they were. In this business, that’s awesome and highly respected.
How do you feel about the music coming out today? Do you like it?
Some of the music coming out today is alright. Some of it sounds the same. I prefer old school r&b/soul; however, I love all types of gospel music because the lyrics never go out of style. You can always update the music. You can make it urban, worship, hip hop, country, pop, jazz, rock, rhythm, and praise etc. It can be whatever I want it to be and it’ll never go out of style.