“They are always listening to my music because they can relate to what I’m saying.”

Check out the interview with Shadow In The Dark exclusively on Skilly Magazine Online.­­­­

Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Shadow In The Dark:
It all started just having a dream. I base my music around issues that I see in my daily life as a teenager such as depression and self-harm. I set out to try my best to address these subjects and inform people in order to prevent it. Through this I made YouTube videos until I got use a studio. By then I had a fan base which sparked myself getting into countless newspapers, contests, shows, magazines, and radio interviews.

What would be your biggest piece of advice for the young kids out there trying to do what you do?
Whatever it is you’re passionate about you need to plan your future so you can use your craft to its fullest potential. First figure out what you enjoy. Then realize how you can make it a career. From there recognize where you can improve and how. Then finally how can it help someone else’s life. That last part is essential.

What are some of the hardest challenges and tasks in your position?
Promotion. Getting your voice heard from different areas not just local is a task that is very hard to accomplish.

We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
Word of mouth. Sharing my content on multiple social media sites but also having a strong local fan base so that word spreads around.

Tell us about your city. How are the artists and the fans?
We have very few artists, but the ones we have shown great talent and the fans are amazing. Fans all over wear my merchandise to school or around town. They are always listening to my music because they can relate to what I’m saying. The city of Airdrie, Alberta is very connected and there is a general pride that comes with living here.

Where do you see yourself a year from today?
Still making music. I see myself with a bigger stage, more content, and a lot more fans. Within a year I want to expand my fans further so it’s not just a local thing. I’d love to be featured in more articles such as this and I’d love to do some more radio interviews. I see myself growing in skill and improving my craft to a new level.

Who and what were your biggest inspirations? Who do you look up to in today’s world?
I started listening to hip hop when I was very young and I automatically gravitated towards Eminem just like everyone else. What really grabbed my attention was the storytelling. After many years and listening to countless artists, the ones that stick out to me the most would be NF, Hopsin , MGK, Diabolic, and from my own city Method, Delion, and Nicotine.

How do you feel about the music coming out today? Do you like it?
I absolutely hate what is happening in the industry. Hip hop is being killed. This new area of “artists” don’t even use words anymore. They all mumble and people let it slide because they have loud beats. They need their own genre of music. It’s sad, gone are the days where I hear such a good punchline I actually have to rewind the song.

Where can we contact you and find you online?
YouTube: Shadow In The Dark
Facebook: Shadow In The Dark
Instagram: @kieranjclarke





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