“Stop thinking that you’re going to get everywhere by just making songs and putting them out there. Treat music like a business.”

Check out the interview with Diverge exclusively on Skilly Magazine Online.

Skilly: Where did this all start? Tell us about your journey in the entertainment business.
Diverge:
I used to do vocals for metalcore music during high school. I joined a band or two and ultimately realized that these people were completely useless and unreliable. Nobody wanted to practice or make songs. Here I am now about 8 years later writing, recording, and mixing all of my music. I feel like I’ve came a long way in the learning department just from observing my various engineers over the years as they mixed my songs.

What would be your biggest piece of advice for the young kids out there trying to do what you do?
First and foremost, master your craft. Do not put any material out until you know for a fact that it’s dope. Stop thinking that you’re going to get everywhere by just making songs and putting them out there. Treat music like a business. Develop an image. Learn how to target a demographic and learn how to market.

What are some of the hardest challenges and tasks in your position?
The hardest challenge at this point in time is financing everything and making the time. I have my own place with rent and bills. I work two jobs. I go to the gym 5 days a week to work on my image. Sometimes I find myself trying to figure out how to pay for something as important as a music video or something as simple as stickers.

We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
I’d say social media. You can reach an unlimited audience through social media and the digital world. In today’s day and age the internet’s the best place to start; however, I also believe that gigs and face to face interactions are still important.

Tell us about your city. How are the artists and the fans?
There’s not much interesting to tell about my city or even my state to be honest. Atlantic City is always popping, but I don’t believe there’s much of a music scene over there. South Jersey’s scene has a couple awesome artists that I know personally and have collaborated with; however, there isn’t many hip hop events going on.

Where do you see yourself a year from today?
I’d like to see myself as a successful member of society, whether it’s through music or not. I’d prefer music of course, that way I’ll have a feeling of purpose.

Who and what were your biggest inspirations? Who do you look up to in today’s world?
I can’t really say that I look up to anybody. There isn’t any one person in particular that I admire. As far as music inspirations go I’d have to say Alex Varkatzas from the band Atreyu, Mike Shinoda from Linkin Park, Hopsin, and Los (now known as King Los).

How do you feel about the music coming out today? Do you like it?
First let’s talk about the mainstream. Mainstream music is mostly terrible in my opinion. It’s dumbed down to a simple yet catchy hook with a beat behind it. The underground is where the good music is at. There’s artists like Tech N9ne, Hopsin, and Rittz. I love the music that either has real feeling behind it or has actual skill and talent put into it.

Where can we contact you and find you online?
Best place to find me is through my website www.divergehiphop.com. There you’ll find all of my social media links including Facebook, Instagram, Twitter, YouTube, and Soundcloud. You can also sign up for my e-mail list on my website to stay up to date with all things Diverge!